# Gwendolen Hornaday > Senior Product Designer at Action Network Location: San Francisco Bay Area, United States Profile: https://flows.cv/gwendolen Hi, I’m Gwen! I’m a product designer. I approach problems with a holistic perspective, creating feasible solutions for product and business goals. With a grasp of the process from end to end, I help organizations deliver better product experiences through problem analysis, user experience principles, and innovative design. I work at the intersection of design, business, and research - incorporating a data-driven approach to a user-centered perspective. My background working in a variety of settings - academic, start-up, and large corporation - allows me to be adaptable and prioritize in ambiguous environments. ## Work Experience ### Senior Product Designer @ Action Network Jan 2023 – Present ### Product Designer @ Action Network Jan 2020 – Jan 2023 | San Francisco Bay Area ### User Experience Designer, Project Manager @ Michigan Medicine Jan 2019 – Jan 2020 | Ann Arbor, Michigan, United States Designed an interactive prototype for a hospital patient program Smart TV app. Led User Research, gathered and prioritized product and user requirements, ensuring the product supported the client’s overall strategy and goals. Strategized project roadmap, increasing team efficiency by 25%. Project Link: https://www.gwendolendesign.com/art-cart ### Learning Design Intern @ Salesforce Jan 2019 – Jan 2019 | San Francisco, California Conducted 6 user interviews to improve learner experience given constraints of existing learning tech product. Designed product design principles workshop with leadership team, resulting in alignment on clear direction. Analyzed survey feedback and summarized findings in actionable steps to leadership, increasing leadership communication by 25%. ### User Experience and Growth Intern @ Parsnip Jan 2018 – Jan 2018 | San Francisco Bay Area Directed user on-boarding, experience design, profile automation, testing, and implementation with the founding team. Conducted new user outreach in order to ensure positive user experience, resulting in 50% increase in user engagement. Engaged with prospective users, contributing to 12% week-over-week user growth. ### Marketing Intern @ Empowerly Jan 2018 – Jan 2018 | San Francisco Bay Area Researched and contributed weekly blog posts, outperforming existing posts by 10X in website traffic and page views. Designed front-end website and refined messaging, resulting in clearer product-market-fit, improved user experience, and 15% higher conversion rate. Served as strategic assistant to founder and CEO, developing fundraising, pitch deck, PR, and brand strategy materials. ### Campus Brand Influencer @ Juicy Couture Jan 2018 – Jan 2018 Campus Brand Influencer designing brand awareness strategies based on University of Michigan student market. Programming promotional events and increasing social media following by 5% per week with bi-weekly Instagram and Facebook postings. ### Market Research Intern @ Titan Pharmaceuticals Jan 2017 – Jan 2017 | South San Francisco, CA Market Research Intern for Titan Pharmaceuticals, a small pharmaceutical biotech company developing proprietary therapeutics for serious, chronic diseases. Conducted epidemiological and market research for Parkinson's Disease and other serious, chronic diseases of interest. Amplified social media presence by creating patient-targeted content for daily Twitter posts. Managed reference system, EndNote, for Executive Clinical Operations team during Phase I clinical trials. ### Policy Intern - Central Student Government @ University of Michigan Jan 2017 – Jan 2017 | Ann Arbor, Michigan Member of the Central Student Government Policy Team working on strategic initiatives for the betterment of the student experience. Strategized execution and crafted pilot program proposal for a Textbook Affordability Initiative. Tasks included collaborating with various university department chairs and summarizing data into weekly and monthly reports. ### Front Desk Associate @ Yoga Health Center Jan 2016 – Jan 2016 | San Carlos, CA Provided customer service and member support, improving member satisfaction through resolution of conflicts, issues, and concerns. Managed computer system and retail transactions during high traffic times. ## Education ### Bachelor of Science in Information in User Experience Design University of Michigan - School of Information ### Bachelor's degree in Information Science University of Michigan ## Contact & Social - LinkedIn: https://linkedin.com/in/gwendolen-hornaday - Website: https://gwenhornaday.com --- Source: https://flows.cv/gwendolen JSON Resume: https://flows.cv/gwendolen/resume.json Last updated: 2026-02-23