Kia Connect Store Launching

Role: Product Manager (PM)

Dates: Jan 2022 – Sep 2023

Led the domestic and European launches of the Kia Connect Store, focusing on user experience and seamless integration of digital services. Conducted user research to identify key features and usability improvements, resulting in enhanced customer engagement.

Features on Demand (FoD) Item Launching Management

Role: Product Manager (PM)

Dates: Jan 2022 – Sep 2023

Managed the development and launch of digital FoD items, including enhanced lighting and in-car games. Utilized user feedback to refine features and ensure intuitive interactions, demonstrating a strong focus on user-centered design.

AI Voice Assistant Strategic Planning

Role: CX Strategist

Dates: Oct 2021 – Jan 2022

Spearheaded strategic planning, defining Kia’s unique AI voice identity and market positioning.

Global Samsung.com Bespoke Project

Role: UXUI PM & Service Localization Support

Dates: Jan 2021 – Apr 2021

Description: Led UX/UI design for the Bespoke refrigerator online experience, enabling online purchase of customizable refrigerators. Successfully launched in Europe in May 2021.

Samsung Dotcom Global Navigation Bar (GNB) UX/UI Improvement Project

Role: UX/UI PM

Dates: Dec 2020 – Feb 2021

Description: Conducted user research and data analysis to identify key areas for GNB improvement, developing a nationwide action plan for implementation.

Global Samsung.com Search Result Page UX Enhancement

Role: UX/UI PM

Dates: Oct 2019 – Sep 2020

Description: I led the enhancement of the Samsung.com global search function, leveraging user research data that identified usability issues. Through analysis of user surveys and UX analysis reports, I identified areas for improvement and designed, wireframed, and prototyped solutions to enhance user experience and search effectiveness.

Global Samsung.com E-commerce Integration Project

Role: UX/UI PM

Dates: Feb 2018 – Feb 2019

Description: As the UX/UI Lead for the 2018-2019 Open Samsung.com E-commerce Shop Integration Project, I oversaw the user experience design across web and mobile platforms for the integration of Samsung.com e-commerce stores in four European and sixteen additional global countries. This involved enhancing product detail pages, filter functionalities, and the cart/checkout process to improve user experience and drive conversions.

Samsung.com Commerce Product Page Redesign & User Journey Optimization

Role: UX/UI Designer (Wireframing & Prototyping)

Dates: Sep 2017 – Jan 2018

Description: I led the redesign of Samsung.com commerce product pages and user journey optimization in collaboration with the Samsung Electronics UX team. User research and data analysis identified areas for improvement.

Blockchain O2O Payment App UX/UI Planning

Role: Service Planning and App UX/UI Development

Description: I developed the service plan and UX/UI design for a blockchain-based O2O payment app targeting small business owners, particularly cafes. Following an initial concept meeting with the development team, I led the app's prototyping. In December 2017, the finalized primary UI flow was presented to several cafes in the Yangjae area. Positive feedback from a pilot test at a local cafe led to further development of the service, with a target launch in May.

Pay Band (Wearable Payment Band) and Accompanying App

Responsibilities: UX/UI Design & Prototyping

Work Performance: Participated in the 2015 Money 2020 show in Las Vegas, showcasing a Fintech exhibition prototype (P-Band) developed in collaboration with Kona-i.

Project Description: This project aimed to create a wearable band integrating exercise tracking with Kona-i’s payment chip. The core user experience concept allowed users to set exercise targets and, upon achieving them, convert their progress into credit card reward points. This concept was realized through a mobile app and the wearable band itself.

IKEA R&D Project (Connected Living)

Role: UX/UI Design & Prototyping

Work Performance: A web prototype demo was rapidly developed to fulfill the R&D contract and presented to IKEA. This successful demonstration resulted in a three-year R&D contract with IKEA.

Project Description: I was responsible for designing the web-based UX/GUI for a projector, creating prototypes based on requests from the lab's camera technology team, which was developing image recognition technology. IKEA was planning a three-year project focused on a smart home table. As a collaborative partner, I participated in early prototyping to design a web-based projection interface for this table.