UX Designer working on providing human centered designs with research, user stories, user flows, concept sketches, low and high-fidelity wireframes for both mobile and web, and prototypes. Work well within a team or alone to create effective design solutions.
Digital Wallet and payment with wallet at Checkout (Mobile app & website)
Coordinated with senior design lead and design manager to create a wallet which included storing various payment methods, along with removing them.
Also helped to create an entire experience to use these stored payment methods at checkout landing within Albertson’s website and mobile app.
These flows included the handling of credit/debit cards, PayPal, EBT Snap and EBT cash, banner cash (Albertsons cash), and health benefit cards.
Flows also included complying with ADA, legal, all while keeping branding in mind. They also included complex situations that came about when payments were split between these various payment methods.
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Quick start links in empty cart
Proposed and implemented links in empty cart to aid customers in building a cart if it is empty.
This has increased +$0.33 revenue per visitor.
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Express checkout
Created flows to help customers have a quicker experience on the web while navigating a mini cart and full cart while trying to maintain parity between mobile app and web experience. This has brought 2000 orders per week.
Devised a strategy to handle restricted items (alcohol, etc.). Created flows, and presented them to the team, before shipping it to devs.
Worked with different vendors (Supersmart, Veeve), devs, and product to figure out easy ways of exiting the store after purchase. Currently working with a new vendor for a walk in walk out store alongside product owner and devs.
Redesigned receipts and purchase history screens after doing competitive analysis. The designs included a visual approach for easier finding of items, a feature to email them & suggest items for purchase, and filtering through them so a user can look at their receipts based on what app or method they used to order things.
Worked on strategy on how to integrate the stand alone Scan & Pay app into Albertson’s main application set (for all banners).
Worked on initial design system implementation on cart and checkout (buyer side) for eBay on all platforms including desktop, mobile web, and native, stress testing the new design system.
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Created flows of existing checkout paths for previous design system in preparation for new design system.
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Created designs for PayPal Credit as form of payment in checkout for United Kingdom users.
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Implemented design changes for buyers and sellers to accommodate upcoming European Value Added Tax (VAT) requirements. This included callouts on cart, checkout, order details, and seller hub. Additionally worked with product and legal to create monthly, item based tax invoices that would lay out how much VAT was paid by buyers and sellers.
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Created quick fixes to handle an old reports page in seller hub for ease of functionality in generating reports for sellers.
Reworked entire UX architecture of scan & shop, mobile application.
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Redesigned scan & shop application for IOS devices and Android (This was 138 designed screens with IOS first which included different states and error states after which Android screens were designed to be consistent with IOS.)
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Created additional screens for fueling mobile application, and prepared application design to launch for different banners.
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Conducted UX reviews to ensure coded application complied with design.
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Technologies Used: Sketch, Zeplin, Invision, Photoshop, and Illustrator.
