Design lead for Stream Web App (video consumption) and One Camera (video capturing experience)

Led a design process from the beginning to end as a product owner.

Redesigned the live streaming experience for users to produce live events with ease.

Identified high-impact opportunities, designed features in pursuit of strategic goals, and presented the rationale for my decisions to gain consensus across teams as well as with leadership.

Collaborated between internal partners and external partners such as Microsoft Teams and Yammer to maintain consistency in the live streaming experience.

Designed a top priority of video analytics feature in Q3 2019 to help video creators fully understand the reach of their videos and determine actions that foster viewer engagement.

Received feedback that the new analytics design exceeded their expectations.

Collaborated closely with the Microsoft 365 Admin team to reduce the cost of front-end development, improving efficiency in the process.

Redesigned Audi payment to increase user traffic in the Audi owner’s portal. The new payment design has increased conversion rates by 34%.

Analyzed the user funnel data of the payment flow and conducted user research to determine pain points.

Defined and developed a payments roadmap working closely with the stakeholders.

Redesigned many portions of Audi ownership experience, including registration for new and existing users, tracking electric vehicles orders, and tracking maintenance services.