Visual Design: Led visual workshops and proposed various concepts that best suited clients as well as executed the design process and expanded concepts into strong unique design ecosystems

Website Content Strategy: Strategized content by clarifying business’ objectives and goals

QA & Communication with Dev: Identified problems (not being responsive, bugs, integrations and more) and supported Dev to fix those issues in order to cultivate an effective and user-friendly environment

Website audits and research: Audited the website’s usability and presented guidance to enrich the

user experience (Optimized broken links, user flows, navigation, and followed ADA compliant regulations)

Based on my skills in Branding, UI design, and Visual design, I've been working as a freelance designer who tells bold stories that add value to brands. Working across the web, prints, photos, and videos, I've been providing seamless brand experience to start-ups and local businesses.

Team Management: Give creative art directions to the design team, execute design sprints, and manage teamwork.

Website audits and redesign: Clarify the old website’s flaws and challenges that users were facing by analyzing data, and present effective solutions with an enhanced IA, wireframe, and visual design.

Marketing Collaterals: Leverage user-centric design strategy in developing marketing content to maximize the ROI. This entails conceptualizes banners, email, social media channels, and landing pages for clients.

Visual Design: Direct the overall creative content in the visual design aspect and bring feedback to the team to align graphics, concept, and tone to the client brand style.

As a lead designer, I was responsible for product and visual design so that Raycon could be positioned as a unique and distinctive brand. I designed the interface of the first official website which allowed the web visitors to absorb the characteristics of the brand. By analyzing data of user journeys and tasks, I continuously developed interfaces and UX to make their shopping intuitive and fast. I planned content strategies through analysis of specific target audience preferences. I was directly involved in pre-production, photo/video shoot, professional image retouching, and editing from the conceptual mood board to visual design to producing the collateral of digital marketing.