# Hailey Liu > Senior Product Designer at Verkada Location: San Francisco, California, United States Profile: https://flows.cv/haileyliu Hailey is an empathetic problem-solver equipped with creative thinking and visual crafting skills to deliver UI/UX solutions. Her designs build strong relationships between users and products by providing users with convenient and intuitive ways to add to the quality of their lives. More than just offering pixel-perfect products, She believes that "imperfections" can actually lead to further refinements in design, resulting in more user-friendly experiences. ## Work Experience ### Senior Product Designer @ Verkada Jan 2025 – Present Designed and delivered key improvements across Visitor Management and led the end-to-end UX for Verkada’s new Incident Response (Reunification) product for K–12 schools. - Enhanced Visitor Management on tablet and web, including document uploads, visitor messaging, event RSVP links, QR/PIN access control, PowerSchool integration, and deny-list workflows. - Owned end-to-end UX for the Incident Response/Reunification product—from admin configuration and real-time dashboards to mobile role-based workflows and runner tools enabling safe student–guardian reunification. ### Senior Product Designer @ Verkada Jan 2024 – Jan 2025 | San Mateo, California, United States Spearheading innovative experiences at Intercom, enhancing user capabilities to answer calls, manage access, and secure entry points remotely through Verkada’s cloud-managed video intercom system. ### Product Designer @ Verkada Jan 2021 – Jan 2024 | San Mateo, California, United States Collaborated with designers, engineers, and product managers to deliver intuitive mobile UI/UX that fulfill customer needs and the company's vision. - Led the design on Command Mobile that crosses multiple product lines including Cameras, Environmental Sensors, Alarms, and Access Control; - Initiated and led user interviews, usability testing, and metrics data collection for critical projects; - Migrated team design files from Sketch to Figma with a comprehensive design library, including a new color system, icon system, and reusable components. ... ### User Experience Designer @ Station Jan 2020 – Jan 2021 | Long Beach, California, United States Conductor — a notification platform that enables a simplified, timely, and geocentric way for businesses to contact app users: - Enhanced the push notification creation experience that supports rich media on both lock screen and in-app message; - Established a drag and drop builder that allows businesses to plan and launch marketing campaigns based on the user behavior; - Delivered a mobile centralized hub and dashboard for executive-level managers to view and approve push notifications; - Maintain and expand upon existing UI components in the design system. Auto OEM Mobile Apps — mainly focus on vehicle-connected services, rental, and service shop experiences: - Collaborated with PM from different clients to translate product requirements to high-fidelity designs; - Propose better UI/UX solutions to improve experiences for both vehicle owners and dealers; - Established mobile frameworks to help collect mobile user data. ### Product Designer @ Do Good Points Jan 2018 – Jan 2020 | San Francisco Bay Area Cooperated with the CEO and the engineering as the primary design owner to ensure that the right MVP is built and launched; Researched, designed, and launched improvements and new product features from start to finish. Increased donors’ completion rate by 5% via redesigning important UI assets; Built the brand style guide and developed marketing collateral including email templates, Facebook ads, and promotional banners. ### Freelance Designer @ self-employed Jan 2017 – Jan 2020 | San Francisco Bay Area Provide insights and analysis on new trends for UX design for Ecommerce Platforms. Conduct user research activities including contextual inquiry, surveys, and think-aloud testing. Review existing research or analyze existing products, applying the findings to a specific problem and/or process. Develop mockups and rapid prototyping of mobile applications and websites, working within and in addition to a style guide. Provide UX expertise to one or more Operator Station or display related projects. ### User Experience Design Consultant @ DIVERCITY - Diversity & Inclusion Solved. Jan 2018 – Jan 2019 | California Conducted user research for the mobile app and redesigned the new user onboarding experience. ### UI/UX Intern @ Bevov Jan 2018 – Jan 2018 | San Francisco Bay Area Helped to design layouts and visual systems for client facing slide presentations. Created promo videos with the marketing team. Helped with branding materials such as style guides, logos, and color palettes. Created company email templates. ### UI/UX Designer @ Miotta Jan 2018 – Jan 2018 | Fremont Assisted the marketing team to transform textual content to visual displays to better advertise the products on social media and weekly email campaigns; Reshaped the user stories sketched by a partner team in Taiwan using Illustrator to represent the concept as well as details in a pitch deck. ### Sales Assistant @ Red Valentino Jan 2016 – Jan 2017 | San Francisco Bay Area • Involved in stock control and management. • Assisted shoppers to find the goods and products they are looking for. • Took responsibilities for processing cash and card payments. • Stocked shelves with merchandise. • Answered queries from customers. • Reported discrepancies and problems to the supervisor. • Gave advice and guidance on product selection to customers. • Kept the store tidy and clean, this includes hovering and mopping. • Attached price tags to merchandise on the shop floor. • Received and stored the delivery of large amounts of stock • Kept up to date with special promotions and putting up displays. ### Buying and Marketing Intern @ Azalea Boutique Jan 2016 – Jan 2016 • Supervised the vendor set-up, SKU creation process and managed all purchase order entry; • Created Purchase Orders in Retail Pro; • Created Vendor Files in Retail Pro to ensure all current contact information is updated; • Assisted in the creating and analyzing of weekly, monthly and seasonal sales reports; • Assisted in packaging and shipping; • Monitored social media engagement and activity; • Tracked data on a weekly basis; • Searched and compiled relevant brand press; • Pulled and shipped out Ambassador goods; • Assist in Merchandise SEO Pages. ### Product Intern @ Sellegit.com Jan 2015 – Jan 2015 • Provided operational support to the design team on weekly events, products descriptions, and products upload; • Selected weekly product assortment; • Sourced expanded assortment product; • Managed the selection of merchandise and inventory management. ## Education ### Master of Arts (M.A.) in Web Page, Digital/Multimedia and Information Resources Design Academy of Art University ### Master of Business Administration - MBA Sofia University ### Front-end Development Tarena International Inc ### Bachelor of Fine Arts (B.F.A.) in Fashion Merchandising & Marketing Design Academy of Art University ### Industrial and Product Design Shaanxi University of Science and Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/hailey-liu-6b823a77 - Portfolio: http://haileyliu.me --- Source: https://flows.cv/haileyliu JSON Resume: https://flows.cv/haileyliu/resume.json Last updated: 2026-04-13