As the Customer Experience Standards Lead on the design team at Mastercard, Haley leads the development and governance of cross-platform experience standards to ensure consistency, quality, and scalability across the Corporate Solutions UI facing products. She manages and mentors two designers focused on accessibility, pattern documentation, and best practices. In collaboration with six dedicated engineering partners, Haley owns and delivers a roadmap of standards-driven initiatives—creating reusable design solutions, scalable components, and guidance that enable product teams to execute with clarity and efficiency. She works cross-functionally with product and engineering teams to ensure all experiences align with customer needs and regulatory requirements. Haley also drives adoption of the internal design system through education, documentation, and embedded support, and tracks and reports success metrics up to executive leaders. Her role bridges strategic design leadership with day-to-day delivery, helping to elevate the customer experience across the organization.

As the design system lead for Mastercards Commercial space, Haley creates a user interface solution from the ground up. Haley builds a production and implementation strategy for Smart Data, a commercial card solution, that seamlessly aligns with product roadmaps. She focuses on adding value to product, design, and engineering team members by creating tools to enhance their daily workflows. In turn, her team is able to create a more delightful user experience for end customers. Haley's work includes creating a new visual design direction for Commercial rooted in intentionally defined design principles and leverages the design system as the tool to bring positive change to Commercial products in a way that is scalable and efficient.

Haley leads design thinking sessions with product leaders and subject matter experts to restructure the approach to the branding and architecture of Smart Data. She organizes user research methodologies to ensure user needs are addressed and success is measured, enforces responsive web and accessibility standards, finds cost-effective opportunities to leverage existing resources to build component libraries, and she collaborates with engineering to create front-end automation.

Haley supports two major media publications, Protocol and POLITICO, with branding, event, and marketing design needs. Haley's designs have been displayed at global media events, shown in large-scale print and digital ad spaces in cities, and used across digital content and social media platforms.

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As a Senior Designer at Freddie Mac Haley managed and grew the One Roof Design System by seamlessly integrating the design system backlog into existing team resources and roadmaps. Haley ensured component and pattern libraries were developed and released on a weekly cadence supported by guiding documentation. She wrote a content guide that fostered inclusivity and consistency. And she organized regular communication channels to ensure transparency and encourage adoption.

Additionally, Haley supported large-scale feature release work with prototyping and user research. She collaborated with agile teams and leveraged research findings to create innovative solutions to complex user challenges.

As a Technology Consultant at Ignyte Group, Haley advised client initiatives surrounding digital marketing and web design with a focus on audience engagement, storytelling, and user experience.

LEAD UX/UI DESIGNER FOR MENTAL HEALTH CASE MANAGEMENT SOLUTION

Partnered with Engineers and Developers to create an award-winning holistic health application for patients and providers. Our solution has been praised by global partners for its engaging user interface and seamless user experience.

UX CONSULTANT

Worked with stakeholders to identify pain points and propose user experience solutions for a CMS modernization project.

CUSTOMER EXPERIENCE CONSULTANT

Led the implementation and configuration of the leading customer experience platform Medallia for a large government client. Advised stakeholders on how to leverage data insights to optimize the customer experience.

ASSOCIATE CREATIVE DIRECTOR FOR IGNYTE GROUP

Led Ignyte's re-branding initiative including enhanced brand guidelines, professional and cohesive marketing materials, a modern website, and engaging social content yielding a 28% increase in engagement on social.

CREATIVE LEAD FOR THE MARYLAND DEPARTMENT OF HEALTH

Oversaw the production of two marketing videos including scripting, directing, and editing.

LEAD MARKETING STRATEGIST FOR CARECLIX

Acted as creative director for corporate marketing and business development materials.

MARKETING, DESIGN AND STRATEGY CONSULTANT FOR SMART DEVELOPMENT INSTITUTE

Managed a team member in the development of a marketing image for a new product, including a new logo, brand guide, and marketing website.

TECHNOLOGY CONSULTANT FOR JBG SMITH

Led partnering consultants and stakeholders through a reorganization of JBG's document management architecture.

While working with POLITICO's brand studio, Haley led design initiatives that generated award-winning content, large client partnerships, and new products and lines of revenue.

CUSTOM ADVERTISING SOLUTIONS LEAD

Designed and developed custom advertising solutions that generated click-through rates 4x greater than the industry standard. Grew and optimized ad offerings, building a product that generates over $1 million in revenue each year.

BRAND CONTENT PRODUCER

Branded and crafted creative concepts and web page designs for custom digital experiences including The Power of the 50+, a POLITICO and AARP digital experience that won a Bronze Telly for Branded Content.

STRATEGIC PARTNERSHIPS PROPOSAL DESIGNER

Collaborated with the new business team to craft partnership proposal experiences for Fortune 500+ companies that showcased program strategy and mock content examples.

Edited images and paired with text in the design of spread layouts using Adobe Photoshop and inDesign.

Spearheaded the conception of a new styleguide for the Nyota brand to give the magazine a clean, modern look and in-turn assisting in quadrupling Nyota's readership.

Assigned pages to junior graphic designer and oversee that style guide is followed to maintain consistency in design across the entire magazine, and from issue to issue.

Crafted digital and print advertisement and logo designs using Adobe illustrator and pitched to creative team for review.

Conducted creative research and repurposed existing designs from the creative team to craft print and digital advertisements for client campaigns.

Designed and created graphics for Facebook, Twitter, email and print platforms to promote client events for a determined target market.

Monitored the media and collected daily clips to ensure public relations team stays curernt on communication around client accounts.

Production Assistant for DC episode shoot of BacoNation.

Conducted pre-production research to assist Producers in TV show pitches.

Performed post-production tasks such as conforming scripts, transcribing footage from field shoots, and gathering deliverable's for shows such as "Ginormous Food," "Cake Hunters," and "BacoNation."