# Haley Rohl

> Product Designer

Location: Greater Seattle Area, United States
Profile: https://flows.cv/haleyrohl

Collaborative, creative product thinker with a strategic mindset. My background in economics and design allows me to craft user-centered products that resonate with diverse stakeholders. I thrive in ambiguity and excel at collaboration. Let's create together!

## Work Experience
### Product Designer @ Meta
Jan 2024 – Present | Bellevue, Washington, United States

### Product Designer @ HBO
Jan 2021 – Jan 2024 | Seattle, Washington, United States
Owned end-to-end UX design and implementation of all My Stuff features released to 95 million subscribers in the 2023 Max app launch. Responsible for design across mobile, tv, and web. 

Developed the design strategy for recommender systems at HBO and implemented this strategy across the team of 10+ and the HBO Max product organization of 100+. 

Responsible for designing the first personalization features across the HBO Max platform including like/dislike, personalization logic for content recommendations, homepage layout design and search suggestions.

### Product Designer II @ PitchBook Data
Jan 2020 – Jan 2021 | Greater Seattle Area
Designed and implemented suite of client facing features helping users deep dive into our public data set. Tasks include creating intuitive data visualizations, developing new interaction patterns, creating prototypes, and performing iterative user testing. 

Mentorship of junior designers including career planning and technical skills coaching.

### Product Designer I @ PitchBook Data
Jan 2019 – Jan 2020
Lead designer developing internal data sourcing tools to increase platform data collection. Upon release the products resulted in 31% more data added to platform per hour and a 24% reduction in average cost per data point.

### UX Design Intern @ Liberty Mutual Insurance
Jan 2018 – Jan 2019 | Seattle, WA
Lead designer on a team of 5 innovating digital communications products. Developed a customer-centered platform where clients and agents could better communicate, and manage their Liberty Mutual commercial accounts. 

Organized events and workshops introducing design thinking and technology topics to the region. Facilitated executive workshops and training in the design process.

### Commercial Lines Underwriter III @ Liberty Mutual Insurance
Jan 2014 – Jan 2019
Commercial lines underwriter responsible for a book of 100M. 

Mentored 2 interns. Responsible for designing a learning plan and career coaching over the course 9 months program.

### Credit Analyst @ Columbia Bank
Jan 2013 – Jan 2014 | Bellevue, WA
Improved the usability of complicated, multi-variable Excel databases.
                • Increased functionality by improving formulas
                • Restructured organization of data to be more user friendly
                • Updated lay out aesthetics to be more client facing


## Education
### Master's degree in Human Centered Design and Engineering
University of Washington College of Engineering
Jan 2016 – Jan 2019

### Bachelor of Arts in Economics
Western Washington University
Jan 2009 – Jan 2013

### International Study Abroad in Economics in Portfolio Management. Development Economics and International Development.
Symbiosis College of Arts & Commerce
Jan 2010 – Jan 2010


## Contact & Social
- LinkedIn: https://linkedin.com/in/haleyrohl
- Portfolio: https://www.haleyrohl.com

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Source: https://flows.cv/haleyrohl
JSON Resume: https://flows.cv/haleyrohl/resume.json
Last updated: 2026-03-30