# Haley Sandberg > Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/haleysandberg I was the co-founder of TrueRent, a property management software company, recently acquired by RentecDirect in 2022. As a co-founder, I had a hand in every aspect of the business, but my passion lies within the product cycle, from ideation to implementation. Hearing positive user feedback, drove my passion for UX Design. I worked on every aspect of TrueRent software, from redesigning the front end, launching a new tenant screening integration, building a new billing experience, and more. ## Work Experience ### Product Designer @ Twimo Jan 2024 – Present | San Francisco Bay Area As the Founding Product Designer at Twimo, I played a pivotal role in shaping the company’s product vision from the ground up. I led product and experience, designing a new market solution, overseeing the end-to-end design process—from product ideation and UX strategy to visual design and ensuring a seamless and intuitive user experience. Beyond design, I lead product management and user research, bridging the gap between business objectives and user needs. ### Founding Product Designer @ Stealth Startup Jan 2024 – Jan 2025 | United States ### Product and UX Design Consultant @ Upwork Jan 2022 – Jan 2024 | San Francisco Bay Area After the acquisition, I chose to take my expertise ranging from product design, information architecture and user experience to consult with clients. I worked with various businesses across multiple industries to provide UX/UI and Product Design solutions that solve user needs and achieve business goals. ### TrueRent Acquisition @ Rentec Direct Jan 2022 – Jan 2022 | San Francisco Bay Area TrueRent was acquired by RentecDirect in April of 2022. Rentec Direct specializes in full-service property management software for landlords, property managers, investors, owners, and renters. Through this acquisition, Rentec Direct onboarded TrueRent clients and offered them expanded services and advanced features. As part of the acquisition, Rentec Direct migrated current TrueRent clients onto their platform. I led the acquisition alongside my partner. ### Co-Founder & Product Design @ TrueRent Jan 2018 – Jan 2022 | San Francisco Bay Area TrueRent property management software provides flexible, and customizable accounts to help property managers/owners streamline their business. We came into a space that had no representation for the smaller-scale property owner. The other software available at the time was targeted for real estate management companies, managing hundreds to thousands of units with high-end pricing. We created software that has the capability to manage 1000 units, but is accessible and affordable for the property owner with 1 unit. With our sliding scale pricing and easy-to-use system, we provide accessible software to all types of property owners. We have continued to grow and innovate our business over the years by providing essential features integrated into the software with no additional fees. We provide free online rent collection with next-day funding and integrated TransUnion screening services directly into our user’s accounts. Our software ultimately helps landlords and property owners make their businesses more profitable. ### Account Executive @ Edelman Jan 2017 – Jan 2018 | San Francisco Bay Area As an Account Executive, I continued the work in my previous roles, with the addition of directly consulting clients, developing strategic business solutions, and helping them grow their business with social reach and engagement. I also was a founding member of the Influencer Task Force at Edelman, training our Bay Area office on our influencer processes and tools. ### Assistant Account Executive @ Edelman Jan 2016 – Jan 2017 | San Francisco, California As an Assistant Account Executive, I was responsible for developing content across social media platforms, handling social reporting across all channels, and researching influencer partnerships. I was very involved with the development of a new influencer marketing process at Edelman, working with teams locally and nationally. ### Digital Marketing Intern @ Edelman Jan 2016 – Jan 2016 | San Francisco Bay Area As a Digital Intern, I was responsible for community management of consumer and merchant social channels, developing content across social media platforms, and assisting with social reporting across all channels. ### Digital Marketing Consultant @ Four Bridges Advisory Jan 2015 – Jan 2016 At Four Bridges Advisory SF I consulted on all marketing material, including but not limited to email campaigns, website design, social media management, and leading the design and marketing for sub-company Leading the Rise, a branch off of Four Bridges Advisory SF. For Leading the Rise, I managed company branding, website creation, logo design, social media account creation/management, and planning and executing all company events. ## Education ### Bachelor's degree in Communication Saint Mary's College of California ## Contact & Social - LinkedIn: https://linkedin.com/in/haley-anastassiou - Portfolio: https://www.haleyanastassiou.com --- Source: https://flows.cv/haleysandberg JSON Resume: https://flows.cv/haleysandberg/resume.json Last updated: 2026-04-13