Passionate UX/UI designer committed to human-centered design principles. Dedicated to continuous learning and staying at the forefront of industry trends to enhance versatility and create impactful user experiences. Eager to collaborate and share knowledge in the ever-evolving field of design.

2023 — NowFirstrade Securities Inc.Senior Product Designer

2023 — Now

New York City Metropolitan Area

My role involves conducting user research, creating wireframes and prototypes, and collaborating closely with cross-functional teams to ensure the design aligns with both business objectives and user needs. Passionate about optimizing financial interactions, I continually iterate and refine designs based on user feedback and emerging industry best practices.

2021 — 2022F. Schumacher & Co.Product Designer

2021 — 2022

United States

Worked to launch company e-commerce site. I also launched the design system for Schumacher's sister company. Worked mostly on shopping cart project. Collaborated with Developer, other designers and Product Managers in an Agile Process.

2020 — 2020ZillowAdvertising Operations Coordinator (PPC Marketing and Salesforce)

2020 — 2020

New York City Metropolitan Area

Monitor the scheduling, pacing, and implementation of all advertising campaigns to ensure timely, accurate implementation, and full delivery

Manage advertising specs and guidelines as new partners are added and as the company and product offerings evolve

Communicate effectively and closely with sales and support teams including vendors and external teams

2017 — 2018Kinetic WorldwideWPP - (Aviator ) Associate Account Executive

2017 — 2018

Greater New York City Area

Prepare and analyze in-depth quantitative competitive research for clients

Collaborate with team during the planning and buying phases to negotiate rates and added value from media vendors

Implement out-of-home and airport campaigns by trafficking artwork, confirming postings and creating client delivery reports

Establish and maintain working relationships with clients, partner agencies and media vendors

2016 — 2016SprinklrDigital Marketing Intern

2016 — 2016

Greater New York City Area

Evaluated departmental marketing efforts by analyzing audience engagement and departmental key

performance indicators

Developed brand awareness campaign for Sprinklr corporate management that included extensive market research and creation of target user profiles

Improved overall customer experience by optimizing HubSpot forms with progressive profiling and smart refills

Education

The City University of New York

CUNY TechWorks

Baruch College

Experience+

Education

CUNY TechWorks

Bachelor of Business Administration (B.B.A.)