# Halima B. > User Experience Designer Location: New York, New York, United States Profile: https://flows.cv/halima Passionate UX/UI designer committed to human-centered design principles. Dedicated to continuous learning and staying at the forefront of industry trends to enhance versatility and create impactful user experiences. Eager to collaborate and share knowledge in the ever-evolving field of design. ## Work Experience ### Senior Product Designer @ Firstrade Securities Inc. Jan 2023 – Present | New York City Metropolitan Area My role involves conducting user research, creating wireframes and prototypes, and collaborating closely with cross-functional teams to ensure the design aligns with both business objectives and user needs. Passionate about optimizing financial interactions, I continually iterate and refine designs based on user feedback and emerging industry best practices. ### Product Designer @ F. Schumacher & Co. Jan 2021 – Jan 2022 | United States Worked to launch company e-commerce site. I also launched the design system for Schumacher's sister company. Worked mostly on shopping cart project. Collaborated with Developer, other designers and Product Managers in an Agile Process. ### Advertising Operations Coordinator (PPC Marketing and Salesforce) @ Zillow Jan 2020 – Jan 2020 | New York City Metropolitan Area -Monitor the scheduling, pacing, and implementation of all advertising campaigns to ensure timely, accurate implementation, and full delivery - Manage advertising specs and guidelines as new partners are added and as the company and product offerings evolve - Communicate effectively and closely with sales and support teams including vendors and external teams ### WPP - (Aviator ) Associate Account Executive @ Kinetic Worldwide Jan 2017 – Jan 2018 | Greater New York City Area -Prepare and analyze in-depth quantitative competitive research for clients -Collaborate with team during the planning and buying phases to negotiate rates and added value from media vendors -Implement out-of-home and airport campaigns by trafficking artwork, confirming postings and creating client delivery reports -Establish and maintain working relationships with clients, partner agencies and media vendors ### Digital Marketing Intern @ Sprinklr Jan 2016 – Jan 2016 | Greater New York City Area -Evaluated departmental marketing efforts by analyzing audience engagement and departmental key performance indicators -Developed brand awareness campaign for Sprinklr corporate management that included extensive market research and creation of target user profiles -Improved overall customer experience by optimizing HubSpot forms with progressive profiling and smart refills ### Intern, Agency Growth and Development @ Guardian Life Jan 2015 – Jan 2015 -Prepared recruitment materials such as surveys, postcards and brochures for the Wealth Management Department - Managed a list of Financial Representatives for the company's Agency and other necessary database files including recruitment files, attendance list and compliance approvals -Drafted call to action pieces encouraging companywide Financial Representatives to recruit new candidates ### Digital Marketing Intern, Agency Marketing and Field Communications @ Guardian Life Jan 2015 – Jan 2015 - Built weekly newsletter that served about 3,500 field office representatives -Composed metrics report on the weekly newsletter measuring user engagement -Managed and updated client website content daily ### Orientation Leader @ Baruch College Jan 2013 – Jan 2014 -Guided group of 30 students through the enrollment and registration process in a classroom setting -Collaborated with various campus departments, such as Registrar, Financial Aid, and Academic Advisement, to solve problematic ### CUNYFirst Ambassador @ Baruch College Jan 2013 – Jan 2013 Informed student body of over 13,500 of a transition to a new school system and other academic news ## Education ### CUNY TechWorks in User Experience Training Program, UX Design The City University of New York ### Bachelor of Business Administration (B.B.A.) in Digital Marketing Baruch College ## Contact & Social - LinkedIn: https://linkedin.com/in/halimabushra --- Source: https://flows.cv/halima JSON Resume: https://flows.cv/halima/resume.json Last updated: 2026-03-29