• Architected and led the complete redesign of the marketing communications platform on event-driven architecture, scaling SMS throughput 20× from 60k to 1.2M messages/hour while cutting deployment costs 50% through multi-partition consumers and intelligent instance consolidation

• Designed and implemented AI-driven hyper-personalization engine for transactional + triggered campaigns, enabling real-time data-science model injection across every channel (SMS, email, push, in-app)

• Built scalable tribe verification ecosystem (students, military, teachers, SNAP, etc.) that unlocked millions in incremental promotional revenue through precise segment targeting

• Created self-service keyword SMS marketing system, allowing marketing teams to launch new campaigns in minutes without engineering involvement

• Designed and drove DNC/RND compliance platform (Do-Not-Call/Reassigned Number Detection), evaluating multiple vendors and delivering a generic, auto-updating solution that eliminated legal risk and automated opt-outs

• Established new performance testing strategy that publishes >1M test events into Kafka topics in under 5 minutes, enabling true Black-Friday-grade confidence

• Segmented communications platform by channel into dedicated micro-applications, dramatically improving deploy velocity, fault isolation, and team ownership.

• Built AI solutions using different LLM models to extract metadata and create efficient contextual search to enhance internal tools, reducing manual work.

• Architected an AI based enterprise content validation ecosystem, empowering a self-service model to the marketing and collective businesses.

Cross domain collaborator focused on e-commerce success, responsible to lead managers, tech leads, developers across 8 different teams under customer experience. Technology Specialist, responsible to help Backcountry to modernize different technology stacks using new standards.

• Led 8 cross-functional teams (100+ engineers/managers) as part of Customer Experience leadership, shifting from 3 major releases/year to 20+ by implementing true product-team operating model

• Modernized legacy monolith payment platform into abstracted microservices on Kubernetes/GCP, eliminating millions in annual transaction fees through intelligent routing and vendor optimization

• Designed and shipped Expedition Perks loyalty platform (microservices + event-driven), directly responsible for 7-figure increase in new customer acquisition and LTV

• Increased all site page speeds 200%+ by leading Next.js migration with aggressive caching (Redis + CloudFront + ISR), dramatically improving SEO and conversion rates

• Led React Native mobile app redesign that significantly grew mobile revenue share

• Executed full e-commerce platform migration to Google Cloud, reducing infrastructure spend by mid-six figures annually

• Championed headless Adobe Experience Manager adoption across all brand sites, giving marketing teams unprecedented speed-to-market

• Designed and owned Gap Inc.’s strategic payment gateway platform (Java/Spring Boot), abstracting multiple processors and enabling dynamic routing rules that reduced processing fees by millions annually

• Led Apple Pay integration across all Gap brands — company’s first digital wallet implementation — delivering +5% overall sales lift

• Architected and drove migration of multiple legacy monoliths to Spring Boot microservices on cloud, cutting development time 50% and enabling true team autonomy

• Built credit-card token migration engine that moved terabytes of sensitive data to new tokenization platform 10× faster than previous approach

• Designed personalization aggregation layer consuming customer, inventory, and preference data across systems to power real-time recommendations at scale

• Implemented CI/CD pipelines for mission-critical payment applications, reducing production deployment time from weeks to hours

• Served as CTO and chief architect for product portfolio, designing reusable component platform that reduced development costs across company and spinoffs by 50%

• Owned technical due diligence and proposal architecture for 50+ enterprise deals (public private sector)

• Built enterprise-wide continuous integration/delivery system years before it became industry standard in the region

• Acted as lead architect for all company projects (30+ concurrent systems); defined standards, selected technology stacks, and made final technical decisions

• Designed and implemented solutions for banking, government, education, and e-commerce clients at national scale