Georgetown and Parsons graduate specializing in integrated brand and product design. I bring a unique blend of verbal and visual acuity to cross-functional teams at startups and enterprises. Travel to 55+ countries and exposure to diverse visual cultures deeply informs my design practice.

Experience

2024 — NowNapprProduct Designer

2024 — Now

New York, New York, United States

Lead user interface design for the fractional hotel-booking app, creating an expansive

design system with 60+ reusable components, ensuring cross-platform consistency while

reducing developer handoff time by 30%

Design information architecture, user flows, wireframes, and high-fidelity prototypes for

iOS, Android and desktop platforms, reducing onboarding friction by 35% and

accelerating feature iteration cycles

Developing a comprehensive suite of brand assets, including logo design, typography, color

systems, and marketing templates, ensuring a cohesive identity across all touchpoints.

2024 — 2024Scale AIGraduate Product Designer, AI Annotator and Reviewer

2024 — 2024

New York, New York, United States

Collaborated with Growth Leads and Product Directors to develop user onboarding programs and optimize product flows, engaging thousands of college students and reducing talent acquisition costs by 35%.

Reviewed and refined 1500+ verbal, visual, and JS-based content generated by LLMs, ensuring alignment with user needs and safety to improve accuracy and usability.

Served as a Tier 1 conversation designer and expert reviewer for ChatGPT and Gemini models, enhancing model outputs and optimizing usability for diverse user stories.

2023 — 2023Stealth StartupFounding Product Designer

2023 — 2023

Dubai, UAE

Prototyped SaaS b2b marketplace end-to-end in 24 weeks, building an intuitive design system to ensure consistency across onboarding, checkout, and key user flows, boosting projected task completion rates by 40%.

Developed a proprietary chat and bidding feature based on customer needs, increasing user engagement and conversion rates by 20% post-launch, based on drop rates.

Led 80+ UX research interviews to validate product-market fit through user feedback, directly informing business objectives, feature prioritization and product lifecycle.

2016 — 2022Hamza Iqbal - Brand + ProductBrand + Product Designer

2016 — 2022

Qatar

Led UX design ops, merging brand and product design for e-commerce ventures and seed-stage startups in wellness and apparel. Delivered 0-1 products—brand identities, landing pages, and e-commerce platforms —reducing design-to-launch timelines by an average of 30% and improving user engagement by 25%.

Conducted brand strategy and customer research using WGSN and Stylus, analyzing trends and user behavior to inform design solutions that elevated conversion rates by 20% and enhanced brand consistency.

Partnered with Fortune 500 clients, including Hotels.com and Hilton, to deliver scalable design solutions, creating multi-lingual visual identities and digital communications, cutting time to market by 40% and expanding reach by 15% (via Huntsworth PR, Auditoire)

Education

Parsons School of Design - The New School

Masters

Georgetown University Walsh School of Foreign Service

BSc

Semester At Sea / ISE

Experience

Education

Masters

BSc

Study abroad program abroad a cruiseship