# Hamza Iqbal

> Brand & Product Designer in NYC | ex-ScaleAI

Location: New York, New York, United States
Profile: https://flows.cv/hamzaiqbal

Georgetown and Parsons graduate specializing in integrated brand and product design. I bring a unique blend of verbal and visual acuity to cross-functional teams at startups and enterprises. Travel to 55+ countries and exposure to diverse visual cultures deeply informs my design practice. 
Clients include W Hotels, British Airways, PayPal, and 35+ startups.

My work has been featured by NYCxDesign (NYC Design Week), NY Tech Week, SEGD, AIGA NY, The New School, NYC and more.

Skills and Practices:

- Visual Design
Art Direction, Adobe Creative Suite, Graphic Design, Color Theory, Layout, Mockups, Design Patterns, Component Libraries

- UI Design 
Figma, Sketch, Adobe XD, Figjam, Mural, Miro

- Web Design
HTML/ CSS/JavaScript, Front-end design, Webflow, Material Design User-centered Design - HCI Heuristics Analysis, ADA, WCAG Compliance - API, CMS, database management, A/B Testing

## Work Experience
### Product Designer @ Nappr
Jan 2024 – Present | New York, New York, United States
- Lead user interface design for the fractional hotel-booking app, creating an expansive
design system with 60+ reusable components, ensuring cross-platform consistency while
reducing developer handoff time by 30%
- Design information architecture, user flows, wireframes, and high-fidelity prototypes for
iOS, Android and desktop platforms, reducing onboarding friction by 35% and
accelerating feature iteration cycles
- Developing a comprehensive suite of brand assets, including logo design, typography, color
systems, and marketing templates, ensuring a cohesive identity across all touchpoints.

### Graduate Product Designer,  AI Annotator and Reviewer @ Scale AI
Jan 2024 – Jan 2024 | New York, New York, United States
- Collaborated with Growth Leads and Product Directors to develop user onboarding programs and optimize product flows, engaging thousands of college students and reducing talent acquisition costs by 35%.
- Reviewed and refined 1500+ verbal, visual, and JS-based content generated by LLMs, ensuring alignment with user needs and safety to improve accuracy and usability.
- Served as a Tier 1 conversation designer and expert reviewer for ChatGPT and Gemini models, enhancing model outputs and optimizing usability for diverse user stories.

### Founding Product Designer @ Stealth Startup
Jan 2023 – Jan 2023 | Dubai, UAE
- Prototyped SaaS b2b marketplace end-to-end in 24 weeks, building an intuitive design system to ensure consistency across onboarding, checkout, and key user flows, boosting projected task completion rates by 40%.
- Developed a proprietary chat and bidding feature based on customer needs, increasing user engagement and conversion rates by 20% post-launch, based on drop rates.
- Led 80+ UX research interviews to validate product-market fit through user feedback, directly informing business objectives, feature prioritization and product lifecycle.

### Brand + Product Designer @ Hamza Iqbal - Brand + Product
Jan 2016 – Jan 2022 | Qatar
- Led UX design ops, merging brand and product design for e-commerce ventures and seed-stage startups in wellness and apparel. Delivered 0-1 products—brand identities, landing pages, and e-commerce platforms —reducing design-to-launch timelines by an average of 30% and improving user engagement by 25%.
- Conducted brand strategy and customer research using WGSN and Stylus, analyzing trends and user behavior to inform design solutions that elevated conversion rates by 20% and enhanced brand consistency. 
- Partnered with Fortune 500 clients, including Hotels.com and Hilton, to deliver scalable design solutions, creating multi-lingual visual identities and digital communications, cutting time to market by 40% and expanding reach by 15% (via Huntsworth PR, Auditoire)


## Education
### Masters in Digital Product Design (Communication Design)
Parsons School of Design - The New School

### BSc in International Politics
Georgetown University Walsh School of Foreign Service

### Study abroad program abroad a cruiseship in sailing around the globe
Semester At Sea / ISE


## Contact & Social
- LinkedIn: https://linkedin.com/in/hamzaidesign
- Portfolio: https://www.hamzaiqbal.com/

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Source: https://flows.cv/hamzaiqbal
JSON Resume: https://flows.cv/hamzaiqbal/resume.json
Last updated: 2026-03-30