Worked closely with the founding team to build and scale a consumer-facing startup from its early stages, contributing across product, growth, and platform development.
In the initial phase, helped develop and iterate on a “play games and earn” platform, shipping multiple versions while refining the core user experience, engagement loops, and monetization model based on real user behavior.
As the company evolved, played a key role in pivoting the product into a UGC and creator campaign platform. Helped build a system that enabled brands to launch and manage campaigns, while connecting them with creators at scale. The platform automated creator discovery, account connections, and performance insights, making it easier for brands to track and optimize campaigns.
Also worked on developing automated clipping tools that could generate hundreds of short-form clips from a single long-form video, significantly improving content output and distribution efficiency for campaigns.
Operated in a fast-paced, zero-to-one environment, wearing multiple hats and contributing to product decisions, feature development, and overall platform strategy.
