Championed product and UX design for AI relationship app Lvlup, and blockchain social game vCruise 2, taking projects from ideation to a fully-functional MVP.

Developed design system and handoff process, utilizing AI to enable better workflow. Took an agile approach to create interactive prototypes based on user insights, technical constraints, and business requirements

Collaborated with the head of product to pivot a traditional e-commerce app to a social-buying app based on user research and competitor analysis.

Spearheaded producing low-fidelity prototypes for testing, and high-fidelity prototypes for the engineering team to precisely execute the team's vision

Collaborated with the design team to evolve and maintain the design system, implementing UX best practices

Directed UX and product design for mobile, pc, and blockchain projects, ensuring seamless collaboration. Drove fast iterations based on insights from user research and data analysis

As product owner of Merge Sushi mobile game, improved key metrics through design iterations based on qualitative research and data-driven A/B testing. I led the team to quickly pivot and achieve significant improvements in D1 retention from 24% to 50% and D7 retention from 4.7% to 20%, while decreasing CPI from $1.92 to $0.39 within one month

Developed comprehensive user research plan to inform UX optimization for the publishing business, played a vital role in turning the Wartune game profitable within a month, elevating its ARPDAU from $0.2 to $1.2 within 3 months, boosting its monthly revenue on Facebook platform from 45k to 5MM within 6 months

Co-designed vCruise, a wildly popular social game with 3 million organic users. Partnered with CEO, and engineers to create a delightful and rewarding experience that users loved

Mentored six junior designers and artists, and empowered them to produce over 10,000 high-quality avatar and furniture assets

After Playdom was acquired by Disney, I managed the central art team of 10 artists for dozens of in-house games such as Tiki Resort, and Wild Ones.

Managed overseas third-party art pipelines for legacy titles.