# Hanjie Tang > Lead Product Designer @ Lvlup.ai | UX Design Location: San Francisco Bay Area, United States Profile: https://flows.cv/hanjietang I'm a product designer obsessed with making products easier and more intuitive to use for humans. I co-founded and successfully ran a game company for 7 years. My background includes design, art, and gaming - and I'm constantly learning and expanding my horizons. I have a track record of designing or running dozens of highly successful applications with millions of users. ## Work Experience ### Lead Product Designer @ Lvlup.ai Jan 2020 – Present Championed product and UX design for AI relationship app Lvlup, and blockchain social game vCruise 2, taking projects from ideation to a fully-functional MVP. Developed design system and handoff process, utilizing AI to enable better workflow. Took an agile approach to create interactive prototypes based on user insights, technical constraints, and business requirements ### Senior Product Designer @ Pop Together Jan 2022 – Jan 2023 | San Francisco, California, United States Collaborated with the head of product to pivot a traditional e-commerce app to a social-buying app based on user research and competitor analysis. Spearheaded producing low-fidelity prototypes for testing, and high-fidelity prototypes for the engineering team to precisely execute the team's vision Collaborated with the design team to evolve and maintain the design system, implementing UX best practices ### Lead Product Designer @ Magic Works Jan 2018 – Jan 2020 | Palo Alto, California, United States Directed UX and product design for mobile, pc, and blockchain projects, ensuring seamless collaboration. Drove fast iterations based on insights from user research and data analysis As product owner of Merge Sushi mobile game, improved key metrics through design iterations based on qualitative research and data-driven A/B testing. I led the team to quickly pivot and achieve significant improvements in D1 retention from 24% to 50% and D7 retention from 4.7% to 20%, while decreasing CPI from $1.92 to $0.39 within one month ### Co-founder, Art Director, and Lead Designer @ Narvalous Inc. Jan 2010 – Jan 2018 | Palo Alto, CA Developed comprehensive user research plan to inform UX optimization for the publishing business, played a vital role in turning the Wartune game profitable within a month, elevating its ARPDAU from $0.2 to $1.2 within 3 months, boosting its monthly revenue on Facebook platform from 45k to 5MM within 6 months Co-designed vCruise, a wildly popular social game with 3 million organic users. Partnered with CEO, and engineers to create a delightful and rewarding experience that users loved Mentored six junior designers and artists, and empowered them to produce over 10,000 high-quality avatar and furniture assets ### Associate Art Director @ Disney Interactive Jan 2010 – Jan 2010 After Playdom was acquired by Disney, I managed the central art team of 10 artists for dozens of in-house games such as Tiki Resort, and Wild Ones. Managed overseas third-party art pipelines for legacy titles. ### Art Director @ Playdom, Inc. Jan 2008 – Jan 2010 | Mountain View, California, United States Playdom was one of the top 3 developers on Facebook and MySpace with about 42MM monthly players. Directed UX and art for hit titles such as Mobsters (#1 game on Myspace, 15 MM players), Overdrive, Sorority Life, Mobsters 2, Wild Ones, and Tiki Resort. Participated in design critiques and presented work regularly in stakeholder feedback meetings. Grew the art team from 2 to 8 artists and designers; mentored new team members; Established the design system and art asset standard, which significantly improved the efficiency and consistency across our products. Worked closely with product managers and engineers from dozens of teams, and ensured on-time, high-quality art, and UX deliveries. ### Lead Artist @ RockYou! Jan 2007 – Jan 2008 | Redwood City, California, United States RockYou was one of the leading app and game developers on Facebook and MySpace. Partnered closely with engineers and PM to make Birthday Cards the #2 app on Facebook platform in 2008 (40MM MAU), from ideation to release. Led UI and art for top 10 Facebook apps such as XMe, Superwall Graffiti, SpeedRacing, and Pieces of Flair ### Lecturer @ UC Davis Jan 2007 – Jan 2007 Taught Design 21 at UC Davis design department. Introduction to mechanical drafting, including scaled drawing, orthogonal projection, isometric, axonometric and perspective. Includes basic rendering techniques. ## Education ### Design in Studio Art University of California, Davis Jan 2003 – Jan 2007 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/jtang8 - Website: http://jayetang.com/ --- Source: https://flows.cv/hanjietang JSON Resume: https://flows.cv/hanjietang/resume.json Last updated: 2026-04-07