Platform & AI Systems/ LLM / Enterprise / Developer Tooling/Complex Workflows

• Led the redesign of Apple’s conversational platform and tooling, guiding a 4-designer team across 15+ partner orgs to unify authoring, validation, and operations—cutting flow setup time 36% and securing $2M in internal stakeholder funding.

• Rebuilt the dialogue authoring experience for scale, enabling complex branching and safer changes in one operable canvas—improving build speed and reducing operational friction for conversation engineers.

• Designed a no-code API Composer with real-time testing and function calling, turning thousands of partner APIs into reusable, composable actions—reducing time to add/integrate an API by 41% and lowering the expertise barrier for non-backend users.

• Spearheaded the comprehensive overhaul of the global search functionality within our internal associate-facing tool, MyRedVest, reducing search turnover time by 21% and delivering $2M in labor cost savings.

• Led initiative on merging ecosystems through cross-team collaboration for across-platform enterprise experiences, increasing user satisfaction rate by 18% through role-based tasking and widgets redesign.

• Initiated consistent, strategic in-store research, associate interviews, and usability tests that informed Sales widget and transformed data from Salesforce CMS into clear and effective graphs, empowering store associates and managers to gain deeper insights, and make informed decisions.

• Spearheaded the development of the Reframe sleep app from concept to launch in just one month, directly contributing to the company's success in securing $10M in Series A funding.

• Oversaw the design team of 6 to conceptualize and translate the wants and needs of both business and users into ad campaign, on-brand visual design, and in-app challenge innovations and increased retention rate by 16%.

• Crafted design systems for three iOS applications entirely from the ground up, ensuring consistency, efficiency, and a unified user experience across these platforms. Additionally, I conceptualized and developed the onboarding experience for Reframe Sleep, and achieved a 38% conversion rate.

• Developed D3.js prototypes for interactive elements and data visualizations of diversity analytics and candidate response rate, reducing DEI tracking turnover time by 50%.

• Led qualitative and quantitative research among over 60 recruiters and engineer managers in tech and transformed data into informative design, increasing user satisfaction rate by 62%.

• Spearheaded the end to end design experience of the B2B hiring platform with a cross-functional agile team and successfully help the company land $1 Million pre-seed funding.

• Spearheaded the end-to-end redesign of the iHealth app and iHealth Gluco-Smart, optimizing data visualization, streamlining user workflows, and enhancing overall usability, which collectively drove a 36% increase in user satisfaction and significantly boosted engagement with health tracking features.