# Hanna Xu

> Designer at Apple

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/hanna

I’m Hanna, a digital product designer at Apple 

Before Apple, I led design at Gfycat, a top-100 Alexa ranked startup. I’ve also co-founded and designed my own iOS and Android messaging application from scratch. Buzz was featured on Techcrunch and one of Apple’s “Best New Apps.”

## Work Experience
### Senior Product Designer @ Apple
Jan 2019 – Present | Cupertino, California
• Senior designer within Apple Services
• Design DRI (Directly Responsible Individual) for multiple tentpole projects within Apple Business Connect
• Successful timely delivery of compelling experiences that launched to millions of users

### Lead Product Designer @ Gfycat (acquired by Snap Inc)
Jan 2015 – Jan 2019 | Palo Alto, CA
Gfycat is trying to upgrade the GIF viewing experience to the 21st century, make video sharing easy, and connect people through delightful content.

Lead Product Designer (March 2016 - November 2019)
• Head of design at an early-stage, venture-backed consumer startup; among the top 100 most visited websites in the U.S.
• Developed and implemented design strategies & product decisions; determined design priority/scope of projects & managed deliverables between myself, the design team & other stakeholders; integral in increasing Gfycat’s MAUs from 56 million to 180 million+
• Oversaw creative direction of the company; created and maintained Gfycat’s brand; designed responsive web, iOS and Android experiences, across the entire product lifecycle from ideation to execution
• Advocated for users & design best practices; presented design decisions & thoughts to stakeholders while working under tight deadlines and limited resources
• Managed a small team of designers; delegate projects & facilitate critiques

Design Consultant (November 2015 - March 2016) 
Helped define and execute product strategy.

### Founder & Design Lead @ FortyWings
Jan 2015 – Jan 2016 | Sunnyvale, CA
Buzz is a messaging app focused on risk-free communication.

• Key member of founding team; involved in all the major decisions of the creation of Buzz, a messaging application
• Determined MVP, created and launched iOS & Android applications, took charge of branding & marketing design
• Reached out to potential investors & tech news sites that led to a feature on Techcrunch and Apple’s Best New Apps. During the feature, Buzz hit Top Free Social Networking App (#12) and Top Free App (#48)

### Product Designer @ Tango Me
Jan 2014 – Jan 2015 | Mountain View
• Design lead for Core Communications (call, messaging, video), Chat Evolution, & Cleanup at a global top ten messaging application with over 300M registered users
• Collaborated with the PM lead to decide focus areas and projects; managed a team of designers and deliverables; facilitated and led design critique/alignment meeting with the entire design team; worked closely with executives, product, & engineers

### Designer @ Locket
Jan 2013 – Jan 2014 | San Francisco Bay Area
• Lead designer and first hire; worked closely with CEO, co-founders, & sales exec; worked with top brands like Hershey’s, R/GA, AKQA, Lancome, M&C Saatchi, Victoria’s Secret, Interscope & Purina

### Design Intern @ Degas Media
Jan 2012 – Jan 2012 | Bellevue, Washington
Created and designed themes at a tech start-up in order to help build a platform for the delivery of content to post-pc devices. Themes were created for web, mobile, tablets, and more. Contributed and critiqued branding and identity of Degas Media's new product, Portals, as well as the identity and public relations of the product and the company as a whole.

### Newspaper Illustrator @ Washington University Student Media, Inc. dba Student Life Newspaper
Jan 2010 – Jan 2012
Work with one of the nation's oldest student run college newspaper to illustrate editorial articles written by students.

### Newspaper Media Designer @ Tsinghua University
Jan 2011 – Jan 2011 | Beijing, China
Created materials within a short deadline in order to persuade current students to practice English, report on the happenings around the camp, and inform the public about Tsinghua University.

### Communication Design Intern @ Robin Carnahan for Senate
Jan 2010 – Jan 2010 | Clayton, Missouri
Designed graphical elements for Robin Carnahan's Senate Campaign such as splash pages, banner ads, graphical parts of the website, rally signs as well as analyzed new media strategies.

### Art Teacher @ Saint Louis Modern Chinese School
Jan 2008 – Jan 2008 | Manchester, MO
Developed and taught art curriculum for children ages 5-12.


## Education
### BFA in Communication Design
Washington University in St. Louis


## Contact & Social
- LinkedIn: https://linkedin.com/in/hannaxu
- Website: http://www.hannaxu.com

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Source: https://flows.cv/hanna
JSON Resume: https://flows.cv/hanna/resume.json
Last updated: 2026-02-23