I founded Hannah Anderson Design, a remote-based company in Santa Cruz, California, specializing in graphic design, inspired by everyday movement + the outdoors. I help turn big ideas into brands people connect with. With a focus on brand identity and ongoing design support, I have worked with clients such as Hydro Flask, Lively Root, and Tooth & Nail Wine Co. My role involves ideating original designs, revamping marketing materials, and developing efficient operating practices to streamline the creation process.

As Design Manager at Lively Root, I lead the brand’s creative direction across all touch points—bringing strategy, storytelling, and design together to elevate how we connect with our community. From digital campaigns to visual identity systems, I ensure everything we put out into the world reflects our brand's mission: to inspire people to create greener spaces.

Responsibilities include:

Developing and overseeing brand identity, visual direction, and creative strategy

Designing and executing marketing materials across digital, print, packaging, and social

Leading the redesign and relaunch of the Lively Root website, including UX/UI

Collaborating cross-functionally with growth, product, and content teams to align visuals with business goals

Managing timelines, deliverables, and external creatives when needed

Championing a consistent and elevated brand experience at every touchpoint

Recent projects include a full brand refresh—new logo, color palette, typography, packaging, and a fully redesigned website launched in 2025.

• Developed social media content plan to drive consumer and dealer engagement for Gazelle Bikes, increasing brand visibility.

• Produced high-quality digital and print assets for paid and organic social channels, enhancing online and in-store presence.

• Fostered strong dealer relationships and supported the transition to Hubspot CRM, contributing to brand expansion.

In my role as a Graphic Designer at Zulily, I collaborated with creative and marketing teams to ensure flawless execution of layouts and revisions. I provided image retouching, clipping paths, and image manipulation as needed, staying up to date on digital and print best practices.

As a Graphic Designer at Future Motion Inc., I was responsible for designing email campaigns, collaborating on product catalogs, and creating graphics for social media and web. I also designed paid ads for product launches, contributing to the company's marketing efforts.