# Hannah Anderson > Graphic Designer // Fitness Instructor Location: Santa Cruz, California, United States Profile: https://flows.cv/hannahanderson Brand designer and strategist helping purpose-driven companies build identity systems and digital content rooted in story, authenticity, and usability. With experience across in-house and freelance environments, I collaborate closely with marketing and product teams to create scalable creative that drives clarity, connection, and impact. As a marathon runner & cyclist, I bring the same discipline, grit, and long-term thinking to my creative process. I’m inspired by brands that spark movement, build community, and make endurance, wellness, and outdoor experiences more accessible. _____________________________ Areas of Expertise: Branding, marketing design, email design, visual storytelling, photography, digital marketing, customer experience, Adobe Creative Suite, Figma, cross-functional collaboration, sustainability-focused design, and holistic health branding. _____________________________ Email: hannah@hananderson.com ## Work Experience ### Founder & Graphic Designer @ Han Anderson Design Jan 2017 – Present | Santa Cruz, CA I founded Hannah Anderson Design, a remote-based company in Santa Cruz, California, specializing in graphic design, inspired by everyday movement + the outdoors. I help turn big ideas into brands people connect with. With a focus on brand identity and ongoing design support, I have worked with clients such as Hydro Flask, Lively Root, and Tooth & Nail Wine Co. My role involves ideating original designs, revamping marketing materials, and developing efficient operating practices to streamline the creation process. ### Design Manager @ Lively Root Jan 2023 – Jan 2026 | California, United States As Design Manager at Lively Root, I lead the brand’s creative direction across all touch points—bringing strategy, storytelling, and design together to elevate how we connect with our community. From digital campaigns to visual identity systems, I ensure everything we put out into the world reflects our brand's mission: to inspire people to create greener spaces. Responsibilities include: Developing and overseeing brand identity, visual direction, and creative strategy Designing and executing marketing materials across digital, print, packaging, and social Leading the redesign and relaunch of the Lively Root website, including UX/UI Collaborating cross-functionally with growth, product, and content teams to align visuals with business goals Managing timelines, deliverables, and external creatives when needed Championing a consistent and elevated brand experience at every touchpoint Recent projects include a full brand refresh—new logo, color palette, typography, packaging, and a fully redesigned website launched in 2025. ### Content Producer @ Gazelle Bikes North America Jan 2023 – Jan 2023 | Santa Cruz, California, United States • Developed social media content plan to drive consumer and dealer engagement for Gazelle Bikes, increasing brand visibility. • Produced high-quality digital and print assets for paid and organic social channels, enhancing online and in-store presence. • Fostered strong dealer relationships and supported the transition to Hubspot CRM, contributing to brand expansion. ### Graphic Designer @ Zulily Jan 2021 – Jan 2022 In my role as a Graphic Designer at Zulily, I collaborated with creative and marketing teams to ensure flawless execution of layouts and revisions. I provided image retouching, clipping paths, and image manipulation as needed, staying up to date on digital and print best practices. ### Graphic Designer @ Future Motion Jan 2022 – Jan 2022 | Santa Cruz, California, United States As a Graphic Designer at Future Motion Inc., I was responsible for designing email campaigns, collaborating on product catalogs, and creating graphics for social media and web. I also designed paid ads for product launches, contributing to the company's marketing efforts. ### Lead Designer @ Washington Technology Industry Association (WTIA) Jan 2020 – Jan 2021 | Seattle, Washington, United States As the Lead Designer at Washington Technology Industry Association (WTIA) in Seattle, Washington, I supported the marketing and membership teams by enhancing web experiences, creating print materials, and producing digital marketing collateral. My innovative design strategies helped elevate the brand's visual presence and engage the target audience effectively. ### Graphic Designer @ LIFEAID Beverage Company, LLC Jan 2019 – Jan 2020 | Santa Cruz, California • Led the design and creation of promotional graphics for LIFEAID Beverage Company, LLC, resulting in increased in-store sales, event booth visitors, and website ClickThrough rates. • Managed multiple projects with cross-functional teams to ensure successful outcomes. • Contributed innovative design concepts during strategic brainstorming sessions to create materials suitable for investor meetings. ### Merchandising Operations Designer @ Minted Jan 2019 – Jan 2019 | San Francisco, California In my role as a Merchandising Operations Designer at Minted, I was responsible for creating visually appealing greeting card designs for both web and print production. I meticulously organized files and managed multiple product launches to meet tight deadlines, ensuring a seamless process from design to publication. ### Graphic Designer @ Cal Poly Center for Innovation & Entrepreneurship Jan 2017 – Jan 2019 | San Luis Obispo, California Area • Owned all creative processes associated with the HotHouse co-working space logo redesign and pitched concepts to staff members. • Implemented a set of brand guidelines in the form of a printed book and website to guarantee brand consistency among all print and web materials. • Illustrated original posters, banners, and promotional materials for all entrepreneurship events. • Captured high quality photos for company events, staff headshots, and entrepreneurship classes. ### Server @ Field to Table Catering & Events Jan 2018 – Jan 2019 | San Luis Obispo, California Area At Field to Table, I worked as a server, assisting with event set-up and breakdown as well as plating and serving food to guests. Serving consisted of working as part of a team to deliver plated meals to guests, as well as setting place settings, pouring wine, and bussing dishes. Events varied from 10-300 people, and included weddings, private parties, anniversaries, and company events. ### Shift Manager @ O'Neill Surf Shop Jan 2013 – Jan 2017 | 110 Cooper St At the Surf Shop, I offered excellent customer service along with supporting and advising other employees in meeting daily goals and tasks. Daily tasks included merchandising store displays/windows to ensure successful product placement, opening/closing registers, assisting and providing customers with product information, loss prevention, overseeing staff duties, and working as a team to meet daily goals. ## Education ### Bachelor of Science - BS in Graphic Communication California Polytechnic State University-San Luis Obispo ### Associate of Arts (AA) in Liberal Arts and Sciences/Liberal Studies Cabrillo College ### High School Diploma Santa Cruz High School ## Contact & Social - LinkedIn: https://linkedin.com/in/andersonhannahr - Portfolio: https://www.hananderson.com --- Source: https://flows.cv/hannahanderson JSON Resume: https://flows.cv/hannahanderson/resume.json Last updated: 2026-04-13