# Hannah Carlson > Growth leader & strategic operator for B2B SaaS | Ex-Vanta, super.AI | Founder, Inertia Growth | πŸƒβ€β™€οΈPeloton enthusiast | πŸ‘©β€πŸ³ Amateur chef | πŸŽ₯ Wannabe film critic | Profile: https://flows.cv/hannahcarlson I'm a builder. Give me a blank dashboard, a broken funnel, or a team that can't agree on what success looks like and I'll find the problem worth solving and build the system that fixes it. Over the last nearly-decade, I've helped B2B SaaS companies scale from $1M to $100M ARR by operating wherever the business needed: enterprise demand gen and lifecycle at Vanta, Head of Growth at super.AI, and now founding Inertia Growth, an AI-native GTM partner for lean B2B SaaS teams. The thread through all of it: I'm happiest where the lines between marketing, ops, product, CS, and strategy are blurry because that's where the real leverage lives. I've built lead scoring with CROs, shipped onboarding nurtures with VPs of Customer Engagement, launched products with PMs, and negotiated contracts as a founder. I care less about what the role is called and more about whether I get to solve hard, cross-functional problems alongside people I respect. What I'm known for: β†’ Finding the thing nobody is owning and owning it β†’ Turning messy, manual work into AI-native, compounding systems β†’ Operating comfortably with leadership teams and in the weeds of the CRM In my free time, I'm either doing a Peloton workout, whipping up a from-scratch meal, or watching the latest film. ## Work Experience ### Founder and CEO, Leading Marketing Strategy @ Inertia Growth Jan 2025 – Invalid Date | New York, NY Inertia Growth is an AI-native GTM partner for lean B2B SaaS teams, replacing disconnected tactics with GTM agents and workflow automation across growth channels. β€’ Founded and scaled an AI-native growth firm from zero; prospected, pitched, and closed Series B/C clients across security and SaaS. β€’ Built AI-driven systems to automate prospecting, content, and sales motions, reducing manual effort by nearly 85% and compressing pipeline-generation cycles for clients. β€’ Sourced and closed partnerships with 5 AI companies to expand delivery capabilities without adding headcount. β€’ Ran end-to-end business operations: financial modeling, pricing, contract negotiation, part-time hiring, and cross-functional delivery alongside client C-suites in marketing, RevOps, sales, and infosec. β€’ Serve as embedded GTM leader for multiple clients, setting strategy and shipping against it, not handing off a deck. Interested in GTM support? DM me or visit inertiagrowth.com. ### GTM Advisor @ BitScale Jan 2025 – Invalid Date Advise on go-to-market strategy, pipeline development, and AI-powered outbound motions for a fast-growing GTM platform. ### Head of Growth @ super.AI Jan 2024 – Jan 2025 β€’ Doubled lead volume in one quarter by re-architecting the paid media program and nearly doubling high-intent spend against refined ICP targeting. β€’ Led the cross-functional GTM launch of the "Workflows" product β€” coordinating product, marketing, and sales on persona-based web redesigns that drove measurable conversion lift. β€’ Eliminated technical debt across a broken revenue stack: overhauled a CRM with ~100 broken workflows and implemented full-funnel tracking so the team could finally trust its numbers. β€’ Operated as the sole growth leader for the company, owning strategy, execution, and reporting directly to the CEO. ### Enterprise Demand Generation Manager @ Vanta Jan 2024 – Jan 2024 | New York, NY β€’ Served as Vanta's first enterprise demand gen hire, partnering directly with C-suite leaders to build the enterprise GTM function from scratch, defining OKRs, executing field events, building sales enablement, and launching enterprise-specific campaigns. β€’ Drove $1.5M+ in pipeline through integrated campaigns and enterprise GTM initiatives. β€’ Partnered with the VP of Customer Engagement and Enterprise CS to build first customer onboarding workflow, covering education, support, product adoption, and upsell/cross-sell motions. β€’ More than doubled organic LinkedIn traffic QoQ and tripled engagement via an original social strategy. ### Lifecycle Marketing Manager @ Vanta Jan 2023 – Jan 2024 | New York, NY β€’ Built and managed the lifecycle marketing function from scratch: hired specialist, architected 8 nurture tracks, and more than tripled email conversions. β€’ Directly managed an Email Marketing Specialist. ### Integrated Campaigns Specialist @ Vanta Jan 2023 – Jan 2023 | New York, NY β€’ Led the design and implementation of the company-wide lead scoring model in partnership with the CRO, RevOps, Sales, Corporate Marketing, and Growth leaders, driving a 40%+ improvement in MQL conversion rates. β€’ Ran integrated campaigns across paid, email, website etc. to support Trust Center product in its first year post-Trustpage acquisition. β€’ Established marketing ops foundations (UTMs, dashboards, reporting) that unlocked cleaner attribution and faster decision-making across the growth team. ### Demand Generation Manager @ Trustpage Jan 2022 – Jan 2023 | Remote *Acquired by Vanta β€’ Built Trustpage's foundational demand gen engine from scratch including lead scoring, email nurture, paid ads, paid search, and SEO in the months leading up to acquisition. β€’ Collaborated directly with the Vanta leadership and corporate marketing team to facilitate acquisition communications. ### Digital Marketing Specialist @ Built In Jan 2022 – Jan 2022 | Remote β€’ Build advertising strategy and negotiate media buys of up to $50,000 including Spotify audio ads, El Toro IP targeted ads, Harvard Business Review, NY Times and more. β€’ Develop and execute social media strategy including new ticketing process, create new Instagram & LinkedIn pages. β€’ Increase followers on LinkedIn 10-15% each month, increase post-link clicks for LinkedIn and Instagram 120%, engagements 200%, and impressions 1,400% using no budget. β€’ Implement monthly livestreams on LinkedIn β€”organize panelists & production. β€’ Manage 13 email campaigns in Salesforce Pardot targeting HR professionals, implemented 6 of the 13. β€’ Increase click-through rates in e-commerce campaign (>400%), fintech campaign (4.65%); open rate for MQL campaign (2.16%) β€’ Implement email preference center, which led to a decrease of >50% in opt-out rate. β€’ Lead monthly campaign with sales team which has had more than $40,000 in the pipeline within one week. β€’ Help drive strategic use of 57% of department budget for lead generation and nurturing. β€’ Collaborate with peer to redo contact landing page resulting in nearly 4x increase in form submissions. β€’ Implement hot jar feedback surveys and widgets, drift chat bots, video view tracking and A/B tests on website. β€’ Partner with Podchaser to build brand awareness by placing Built In leadership on HR & business podcasts. β€’ Negotiate contracts and lead production of quarterly sponsored webinars, each generating >400 leads. Led two internal webinars for Built In. β€’ Assist with promotion of 4 awards programs each year, generating more than $1 million in revenue for new business. β€’ Lead website optimizations including implementing SEO meta descriptions, improving site speed and more. ### Email Marketing Associate @ Built In Jan 2021 – Jan 2022 | Remote ### Marketing Specialist @ Built In Jan 2021 – Jan 2021 | Chicago, Illinois, United States ## Education ### Bachelor of Science Marketing Iowa State University ### Spanish Language and Literature CEA Study Abroad- Argentina ### Spanish Language and Literature University of Valencia ## Contact & Social - LinkedIn: https://linkedin.com/in/hjcarlson - Email: mailto:hannah.carl18@gmail.com --- Source: https://flows.cv/hannahcarlson JSON Resume: https://flows.cv/hannahcarlson/resume.json Last updated: 2026-04-16