Drove discovery, insights gathering, and strategy development across multiple consumer-facing brands.

Conducted stakeholder interviews and market research to define user needs, pain points, and business opportunities.

Produced digital-first briefs and product-aligned marketing plans, including segmentation, KPIs, and ROI modelling.

Created cohesive digital assets—video, social content, interactive experiences—aligned with brand tone and growth goals.

Presented strategic recommendations and customer insights to client teams through structured, data-backed pitch presentations.

Built a Gen Z persuasion campaign for a major financial institution using UGC, short-form video, and multi-platform storytelling.

Instagram: @hannahk_reads | TikTok: @hkloverofbooks

• Conceptualized and executed branded content campaigns yielding over 500K+ views and 35% engagement.

• Scaled a rapidly growing community by blending engaging storytelling with data-driven content strategies, A/B testing, and a consistent visual identity.

• Produced and edited short-form videos optimized for reach and resonance across platforms.

• Delivered monthly performance insights and engagement trend analyses via Meta Suite & Google Sheets.

Coordinated supplies, volunteers, and financial support to pack shoeboxes

1st year - 50 boxes

2nd year - 100 boxes

3rd year - 130 boxes

4th year - 210 boxes

Led a team of students in designing an app for cultural travel, managing project timelines, and ensuring alignment with business objectives.

• Produced wireframes, prototypes, and user experience dashboards to track trends and guide design decisions.

• Coordinated with cross-functional teams to implement feedback and ensure that the final product met both user and business requirements. Skills: Figma, React, JavaScript, UX Design, Data Analysis

Helped the nonprofit with finances, budgeting, and designing their website.

Worked closely with the supervisor

Helped direct calls with client and record information

Researched crucial information to provide better user experience for the client and local partnerships within the database