# Hannah K. > PM & Product Marketing | Research-Led Strategy | Social Media Creator | USC Graduate Student Location: San Francisco Bay Area, United States Profile: https://flows.cv/hannahk Creative and data-driven marketing strategist with a unique blend of technical and storytelling skills. I am a communication management graduate student at the University of Southern California and a hold a computer science degree from Santa Clara University. My background spans digital marketing, UX design, and social media strategy shaped by real-world work with brands like Project Reef and independent creator platforms. From leading client discovery sessions and designing ROI-focused campaigns, I specialize in translating insights into impactful, user-centered brand experiences. I am passionate about merging analytics with creativity to deliver campaigns that resonate and convert. ## Work Experience ### Product Management & Digital Strategy @ Project Reef • Poppi • Wells Fargo Jan 2025 – Present Drove discovery, insights gathering, and strategy development across multiple consumer-facing brands. Conducted stakeholder interviews and market research to define user needs, pain points, and business opportunities. Produced digital-first briefs and product-aligned marketing plans, including segmentation, KPIs, and ROI modelling. Created cohesive digital assets—video, social content, interactive experiences—aligned with brand tone and growth goals. Presented strategic recommendations and customer insights to client teams through structured, data-backed pitch presentations. Built a Gen Z persuasion campaign for a major financial institution using UGC, short-form video, and multi-platform storytelling. ### Social Media Analyst & Content Creator @ Instagram, TikTok, YouTube, Facebook Management Jan 2022 – Present Instagram: @hannahk_reads | TikTok: @hkloverofbooks - Conceptualized and executed branded content campaigns yielding over 500K+ views and 35% engagement. - Scaled a rapidly growing community by blending engaging storytelling with data-driven content strategies, A/B testing, and a consistent visual identity. - Produced and edited short-form videos optimized for reach and resonance across platforms. - Delivered monthly performance insights and engagement trend analyses via Meta Suite & Google Sheets. ### Bay Area OCC Student Coordinator @ Samaritan's Purse Jan 2014 – Jan 2024 Coordinated supplies, volunteers, and financial support to pack shoeboxes 1st year - 50 boxes 2nd year - 100 boxes 3rd year - 130 boxes 4th year - 210 boxes ### UX Designer & Data Analyst @ LocalsInsight.com Jan 2021 – Jan 2022 Led a team of students in designing an app for cultural travel, managing project timelines, and ensuring alignment with business objectives. - Produced wireframes, prototypes, and user experience dashboards to track trends and guide design decisions. - Coordinated with cross-functional teams to implement feedback and ensure that the final product met both user and business requirements. Skills: Figma, React, JavaScript, UX Design, Data Analysis ### Marketing @ CITY SERVE OF THE TRI-VALLEY Jan 2018 – Jan 2018 | San Francisco Bay Area Helped the nonprofit with finances, budgeting, and designing their website. Worked closely with the supervisor Helped direct calls with client and record information Researched crucial information to provide better user experience for the client and local partnerships within the database ### Marketing Intern @ Avatara Digital Jan 2017 – Jan 2017 | San Francisco Bay Area Helped in launching the website, creating a marketing platform through Instagram and Facebook for the startup company Avatara Digital. I teamed up with a Women in STEM company to promote their product. ### Summer Immersion Camp Participant @ Girls Who Code Jan 2016 – Jan 2016 | San Ramon, California ## Education ### Master's of Communication Management in Communication Management University of Southern California ### Bachelor's degree in Computer Science Santa Clara University ### Dougherty Valley High School ## Contact & Social - LinkedIn: https://linkedin.com/in/hannah-k-0129a5122 --- Source: https://flows.cv/hannahk JSON Resume: https://flows.cv/hannahk/resume.json Last updated: 2026-04-13