• Execute end-to-end product design, transforming user and stakeholder feedback into intuitive interfaces.

• Establish a scalable design system with reusable components to ensure consistency across product development.

• Apply strong UX fundamentals to enhance usability and reduce friction in navigating complex datasets.

• Developed and updated brand assets, including presentations, proposals, infographics, and marketing materials.

• Created and enforced DEFCON AI brand standards across all visual documents and templates.

• Maintained and evolved style guides and corporate templates to ensure visual consistency.

• Owned core brand identity elements, including logos and visual guidelines across various platforms.

• Collaborated with the UX Design Technology team to develop the WK internal design system.

• Created and maintained annotated interaction specifications and a comprehensive Figma interaction toolkit.

• Integrated accessibility best practices into the Figma UI Kit, ensuring compliance with WCAG 2.1 standards.

Product-led designer with experience working with a variety of lifestyle brand clients.