AI Agent & PLG

The Council Fund invests in software for essential industries and is super-powered by a community of 200+ operators.

Bolster is an AI-powered fraud & phishing protection platform backed by M12 (Microsoft), Thomvest, and Crosslink. Grew from Series A → Series B during my tenure, expanding from startups to Fortune 1000 customers.

• Led PLG strategy and 0-1 launch of CheckPhish, driving adoption through product-led freemium and enterprise sales motions to support the Series A to B raise.

• Directed the redesign of the platform and conducted user research, working directly with the CEO to deliver an AI-driven experience with interactive, actionable insights for enterprise customers to detect and act on fraud faster.

• Partnered with Engineering, Design, and executive teams to prioritize AI trade-offs, optimize human-in-the-loop workflows, and scale product strategy across freemium and enterprise segments.

Afore Capital is a $300M venture fund that focuses on Pre-Seed stage exclusively and is based in San Francisco. Part of the Founder In Residence Cohort- Exploring and building customer segmentation software for GTM leaders in the product-led-sales space.

Joined Productboard during its hypergrowth journey from Series C to Series D, backed by Sequoia and Kleiner Perkins. Launched new user onboarding flows and new products that supported the company’s expansion into new user personas.

• Led Product-Led Growth (PLG) acquisition initiatives to drive new free trial user acquisition and activation through data-driven experiments (quantitative) and user feedback (qualitative), utilizing A/B testing and insights to inform product prioritization and decision-making.

• Established the product growth team’s user research foundation, creating templates and best practices for continuous research on new users, providing valuable insights for the acquisition and onboarding/activation teams to optimize the user journey.

• Collaborated with a cross-functional team of 15+ members, including growth engineering, data, design, marketing, and leadership, to align on product goals, prioritize features, and successfully execute go-to-market strategies.

• Launched a new 0-1 beta Voice of Customer CRM product (Customer Board), expanding beyond initial ICPs, and working closely with marketing to ensure effective product launch and user activation.