• Design Lead, responsible for 0-to-1 product onboarding acquisition seller audiences onto Google's sales intelligence platform, with a projected annual revenue increase of ~$14 million.

• Drove the development of both short-term and long-term product vision, developing the product design strategy and roadmap for execution.

• Led and executed the full product design lifecycle from initial discovery to delivery for a new retirement web app, modernizing user experience for over 6.5 million users. Reduced call center traffic for app-related inquiries by 19% thus far, generating 1.7 million dollars worth of value.

• Developed product strategy and provided design direction for two product teams simultaneously while collaborating closely with up to 20 cross-functional team members.

• Ensured high-quality design by establishing new processes and higher design standards, educating non-designers on the design process, and mentoring two designers.

Industries: Finance, Health Care, Food & Beverage, Automobile

• Executed the product design from concept ideation based on research to production across multiple digital platforms, from responsive web to native mobile apps

• Designed banking features to launch a mobile platform for UBS Financial Service app that increased user engagement and positive customer reviews by over 95K users in multiple iterative product cycles

• Collaborated closely with up to 40 individual cross-functional stakeholders per project such as business, engineering, client accounting, and QA utilizing agile product development processes

• Conducted workshops including director level of stakeholders to fulfill both business objectives and user’s needs and participated in product feature planning with clients

• Created user flows and interface mockups on a mobile app for a major ridesharing company in China, optimizing a user’s travel experience by offering a full range of mobile tech-based mobility options including ride, bike, and public transportation

• Provided a sitemap, wireframes and visual design specifications for a faculty research group

website and developed the website with Drupal, HTML, and CSS

• Developed detailed interaction and user interface design concepts for desktop software used for 3D modeling and simulation by a million users

• Presented design ideas via sketches, motion prototypes, and high fidelity mockups

• Executed all visual design stages from concept to final hand-off to engineering

• Collaborated with multiple software stakeholders including engineers, product managers and senior designers from initial brainstorming to implementation