Experience
2022 — Now
2022 — Now
Mountain View, California, United States
• Design Lead, responsible for 0-to-1 product onboarding acquisition seller audiences onto Google's sales intelligence platform, with a projected annual revenue increase of ~$14 million.
• Drove the development of both short-term and long-term product vision, developing the product design strategy and roadmap for execution.
2020 — 2022
2020 — 2022
Malvern, Pennsylvania, United States
• Led and executed the full product design lifecycle from initial discovery to delivery for a new retirement web app, modernizing user experience for over 6.5 million users. Reduced call center traffic for app-related inquiries by 19% thus far, generating 1.7 million dollars worth of value.
• Developed product strategy and provided design direction for two product teams simultaneously while collaborating closely with up to 20 cross-functional team members.
• Ensured high-quality design by establishing new processes and higher design standards, educating non-designers on the design process, and mentoring two designers.
2018 — 2020
2018 — 2020
Greater New York City Area
Industries: Finance, Health Care, Food & Beverage, Automobile
• Executed the product design from concept ideation based on research to production across multiple digital platforms, from responsive web to native mobile apps
• Designed banking features to launch a mobile platform for UBS Financial Service app that increased user engagement and positive customer reviews by over 95K users in multiple iterative product cycles
• Collaborated closely with up to 40 individual cross-functional stakeholders per project such as business, engineering, client accounting, and QA utilizing agile product development processes
• Conducted workshops including director level of stakeholders to fulfill both business objectives and user’s needs and participated in product feature planning with clients
2017 — 2018
• Created user flows and interface mockups on a mobile app for a major ridesharing company in China, optimizing a user’s travel experience by offering a full range of mobile tech-based mobility options including ride, bike, and public transportation
• Provided a sitemap, wireframes and visual design specifications for a faculty research group
website and developed the website with Drupal, HTML, and CSS
2017 — 2018
2017 — 2018
• Developed detailed interaction and user interface design concepts for desktop software used for 3D modeling and simulation by a million users
• Presented design ideas via sketches, motion prototypes, and high fidelity mockups
• Executed all visual design stages from concept to final hand-off to engineering
• Collaborated with multiple software stakeholders including engineers, product managers and senior designers from initial brainstorming to implementation
Education
University of Michigan
Master of Science in Information
Hanyang University
Bachelor of Engineering (B.E.) / Bachelor of Arts(A.E.)
Zhejiang University