# Hanna Klein > Product Design Lead | UX + UI | Fintech | Digital Transformation | Design Systems | Accessibility | Building with AI Location: San Francisco Bay Area, United States Profile: https://flows.cv/hannaklein Product Design Lead specializing in fintech and high-complexity digital products. At Bank of America, I design wealth management and investment platforms that simplify complex workflows into engaging, accessible experiences for millions of customers. I lead cross-functional teams and ship at scale across responsive web and native platforms. Most recently, I independently deployed a web app using Claude Code that addresses a gap in the expense-splitting market. ## Work Experience ### Product Design Lead (VP) @ Bank of America Jan 2022 – Present | San Francisco, California, United States + Building and elevating digital experiences for Wealth/HNW and Retirement (Private Bank, Merrill Lynch, and BenefitsOnline) clients, helping them navigate the complexity of their financial futures (myself included) + Modernizing onboarding and authenticated account experiences for a range of investment products and related dashboards + Planning for a wide range of archetypes with differing levels of financial literacy + Advocating for ideal state experiences while optimizing for efficiency in design and tech lift + Collaborating extensively with business, research, and developers globally to ensure best-in-class experiences + Merging the functional with emotional, across product and marketing, for responsive web and native platforms ### Associate Creative Director @ RAPP Jan 2021 – Jan 2022 | San Francisco Bay Area RAPP Worldwide is a global creative agency that builds direct, meaningful, and high-value relationships between brands and people. + As creative lead, reduced creative review from 5+ to 3.5 rounds. Reduced days per round by 20%. Reduced project timelines from kickoff to launch by 40%. + Elevated craft, agility, and strategic thinking, for multiple creative teams, launching dozens of landing pages, responsive sites, tools, quizzes, newsletters, and more, for clients at Wells Fargo, Aimmune Therapeutics, and Palo Alto Network. + Oversaw creative team on a DCO campaign for Wells Fargo that achieved 82% higher CTR vs. non-personalized, utilizing dynamic imagery, messaging, offers, and CTAs in 30 key markets via Google Optimize. ### Associate Creative Director @ Organic Jan 2017 – Jan 2021 | San Francisco Bay Area Organic (part of Omnicom Group) is a leading marketing agency, grounded in digital, that successfully blends creativity with predictive intelligence. + Directed teams of art, copy, and UX in concepting, prototyping, and developing numerous digital initiatives as Digital AOR for Wells Fargo, working across Consumer, Small Business, Wholesale, Real Estate, CSR, and more. + Drove brand consideration and favorability with the overhaul of the Wells Fargo Community Impact site and holiday food bank campaign, gaining a 12K% ($550K) increase in customer monetary donations, a 42% increase in food collected, and a 7.68% increase to Feeding America over the previous year. + Improved agency efficiency and design quality with the development of a landing page component library and handoff process, providing cross-functional teams with a centralized resource of best practices. ### Creative Consultant @ Consultant Jan 2017 – Jan 2017 | San Francisco Bay Area Got my feet wet as a new transplant to the Bay Area contracting with startups, working on product enhancements and digital campaigns. + Key client: Guideboat Company (fashion brand with HNW shopper segment) ### Associate Creative Director @ closerlook, inc. Jan 2015 – Jan 2016 | Greater Chicago Area Closerlook, inc. is a digital marketing agency focused on using relationship-marketing strategies to create efficient and effective marketing solutions for the pharmaceutical industry. + Hired, managed, and mentored 7 direct reports, while directing art, copy, and UX at a project level, managing multiple competing timelines for responsive site builds, content creation, and CRM campaigns. + Made highly clinical content accessible and engaging for healthcare professionals and medical specialists for Novo Nordisk’s range of products. + Developed a framework for selling brand journalism to clients, a process for delivering within a pharma environment with an emphasis on efficiency with regulatory review, that was incorporated into pitches. ### Associate Creative Director @ The Designory Jan 2014 – Jan 2015 | Greater Chicago Area Designory is an award-winning global marketing agency with expertise across the content creation spectrum including digital, print, and video. + Led cross-disciplinary creative teams in digital marketing, platform design, and interactive tools for clients, including Case IH, Russell Reynolds, Regal Cinemas, and Omnicom Group. + Won National Best at NAMA with the design and illustration of The Right Red Tractor, a tool that drove 95% conversion by helping clients determine what tractor was best suited for their farming needs. ### Digital Design Director @ Time Inc. Jan 2011 – Jan 2013 | Greater New York City Area Time Inc. is one of the world's most influential media companies - home to 100 iconic brands like People, Sports Illustrated, Time, InStyle, Real Simple, Food & Wine, and Fortune. Time Inc.'s dedicated content marketing unit, Content Solutions, provides strategy services and audience-based paid media solutions to top marketers that span digital, social, mobile, video, and next-generation content ad solutions including native and sponsored content. + Led the digital design practice for Custom Publishing, managing art directors, UI/UX team members, and tech vendors on editorially-driven digital solutions for Fortune 500 clients, including Avon, Comcast, Ford, Merrill Lynch, P&G, and Related Companies. + Won the Integrated Marketing Award (IMA) for Customized Website for the launch of MyFordMag.com. ### Art Director @ Profero Jan 2009 – Jan 2010 | New York City Metropolitan Area Profero (now MullenLoweProfero) is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services include digital marketing, creative, media, technology, UX and strategy. + Created and led the visual design development and digital brand extension for the $24MM launch of Johnson & Johnson’s first-ever subscription-based program, UPLIV Stress Management Program. + Collaborated extensively with UX and tech teams, partner agencies, and the J&J Innovation Lab. + Increased awareness of Lufthansa by engaging travelers from 191 countries with redesign of its social networking tool MySkyStatus.com - which earned SimpliFlying’s Best Social Media Campaign of 2010. + Designed the web experience for NY Design Week event The Munny Exhibit 2010 at the Ace Hotel. The event featured the character from Kidrobot, as re-interpreted by 23 NY designers. We conducted artist video interviews and shot 360 3D spins of all of the characters. + Other clients included Johnson's Baby and Pepsi. ### Art Director @ The Wonderfactory Jan 2005 – Jan 2008 | Greater New York City Area The Wonderfactory was focused on inventing new ways for consumers to interact with original content developed by publishers, media companies, and advertisers. Their work included large scale web sites, mobile/tablet apps, and original content development. + Art director / visual design lead for the massive 18-month redesign of WebMD. Created unique templates for home page, search, wellness centers, topic centers, mini centers, message boards, health tools, and videos. WebMD received a People's Webby Award for Health. + Art directed the highly templated redesign of 29 local tv stations for Hearst Argyle TV + Art directed the launch of foodtv.co.uk - a UK site for Food Network. + On-going design projects for Comcast, including redesign of buy-flow, self-install kit, email marketing, campaign development, email how-to site, and more... + Mentored junior designers and collaborated extensively with both internal and external UX and tech. ### Art Director - Freelance @ Local Projects Jan 2005 – Jan 2005 | Greater New York City Area Local Projects is a media design firm for museums and public spaces. They gather stories through collaborative storytelling projects like Storycorps and the 9/11 Memorial Museum. + Designer on the Dreamwall for the "Hans Christian Andersen: The Greatest Story Ever Told" exhibit in Denmark. The Dreamwall, an interactive three-screen movie, was a surreal collage of all of Hans Christian Andersen’s recurring images and motifs, including cut-out paper ballerinas and etchings of swans. + Awards included: Chicago Athenaeum 2006, Applied Arts Annual 2006, Communication Arts Annual 2006. ### Art Director - Freelance @ Deutsch, Inc. Jan 2004 – Jan 2005 | Greater New York City Area Deutsch is an integrated advertising, design and digital agency known for its award-winning creative campaigns. Deutsch has been named one of the world’s most innovative companies in advertising by Fast Company. + Designer on the launch of Snaffle, Snapple’s summer sweepstakes site. + Two months of character illustration for Famvir and Lamisil. + Other clients included Microsoft, MCI, Novartis, and Tylenol. ### Art Director - Freelance @ Tribal DDB Jan 2005 – Jan 2005 | Greater New York City Area Tribal Worldwide, a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. + Key clients included DuoNeb, Humera, NY Lotto, and Probiotics. ### Art Director - Freelance @ Agency.com Jan 2002 – Jan 2004 | Greater New York City Area Agency.com was a global interactive marketing agency. Services included website design and development, interactive marketing, search marketing and rich media development. + Sole designer brought to Agency.com after the dissolution of Mobilocity/KPE. + Responsible for bringing Ralph Lauren to Agency.com for the development of the RL Girl website. Served as Art Director. + Other clients included Discovery Networks, Mandalay Bay, Neiman Marcus, and Sony. + The Web Marketing Association’s 2003 WebAward Competition presented www.rlgirl.com with Best Shopping Site and www.mandalaybay.com with a Standard of Excellence. ### Designer @ KPE Jan 1999 – Jan 2002 | Greater New York City Area KPE was a digital design firm with 200+ employees worldwide, created to service the first boom of website and rich media design (including CD-Roms). What good times we had! + Designed the look and feel for several high visibility brand and e-commerce websites including the complete redesign of Sony.com and Sonystyle.com. + Designed Andiandmax.com, a site noted for its creativity in AdWeek’s 2001 Interactive Agency Report Card. + Other clients included: Beauty.com, Comedy Central, Markle Foundation, Polo, and Princess Cruises. ## Education ### Innovating for People: Innovation Tools & Processes Workshop LUMA Institute Jan 2016 – Jan 2016 ### Design and Illustration School of Visual Arts ### Study Abroad / Exchange Program International Christian University ### BA in Japanese and Linguistics University of Massachusetts Amherst ## Contact & Social - LinkedIn: https://www.linkedin.com/in/hannaklein - Website: www.snailfactory.com --- Source: https://flows.cv/hannaklein JSON Resume: https://flows.cv/hannaklein/resume.json Last updated: 2026-04-07