# Hanna Wu

> Senior UX Lead @ AWS Bedrock | Generative AI | Computer vision

Location: San Carlos, California, United States
Profile: https://flows.cv/hannawu

I am a Senior UX Designer with 9 years of experience, specializing in AI/ML product design at Amazon Web Services. I currently lead design on the AWS Bedrock team, driving end-to-end research and design to craft intuitive, scalable experiences that enable developers to seamlessly integrate generative AI capabilities into their applications. My work directly supports Bedrock’s multi-billion-dollar business, serving hundreds of thousands of customers worldwide.

Prior to Bedrock, I focused on AI computer vision, where I designed a cross-platform face verification product that detects spoof attacks and led UX for fine-tuning workflows supporting business-driven content moderation use cases. My experience also spans B2B e-commerce platforms, B2C financial trading products, internal real estate listing management tools, as well as diverse, fast-paced client work in a multidisciplinary creative agency environment.

I’m known for bringing clarity to complex AI technologies and championing UX communication that aligns product, engineering, and science teams. By bridging technical depth with human-centered design, I create experiences that make advanced AI approachable and empowering people to innovate confidently at scale.

## Work Experience
### Senior UX Lead, Generative AI @ Amazon Web Services (AWS)
Jan 2024 – Present | San Francisco Bay Area
• Design lead for AWS Bedrock Playground, enabling 100K+ customers to evaluate and compare 100+ foundation models from top AI providers and rapidly prototype generative AI applications; designed for seamless functionality and evolving AI model compatibility.
• Led end-to-end design of AI-powered data extraction and structuring tool that turns unstructured, multimodal data into structured, RAG-ready knowledge for AI applications and agents ; defined the UX roadmap that drove 10× customer adoption and generated millions in revenue within four months.
• Designed cross-region inference support, automating optimal region selection to reduce latency and accelerate customer inference requests at scale.

### UX Designer, Computer Vision AI @ Amazon Web Services (AWS)
Jan 2022 – Jan 2024 | San Francisco Bay Area
• Redesigned AWS Face Liveness UX across web, iOS, and Android, reducing timeout errors by 64% and enabling up to 95% fraud reduction. Achieved WCAG 2.1 AA compliance with full screen reader support in a unified design.
• Simplified Rekognition’s moderation fine-tuning by translating complex science into clear UX. Delivered a modular “Create Adapter” flow that improved moderation accuracy by 35% and reduced model support tickets by 70%, easing team workload.

### Product Designer @ Keller Williams Realty, Inc.
Jan 2021 – Jan 2022 | United States
• Led design for internal listing and notification features used by 120K+ monthly active real estate agents.
• Created a cross-functional design review framework that reduced iteration cycles and back-and-forth by 50%.
• Facilitated a design metrics workshop for a 20-person UX team, achieving 100% product KPI visibility.
• Developed onboarding documentation to scale design operations for new team members.

### UX Lead @ Fahrenheit Marketing
Jan 2019 – Jan 2020 | Austin, Texas, United States
• Mentored a junior designer and partnered with development, marketing, and product teams to deliver 30+ web projects for diverse businesses over 18 months.
• Introduced end-to-end design processes that reduced project issues by 60% within 3 months.
• Owned all stages: discovery, wireframes, UI, prototypes, dev handoff, and QA.

### UX Designer @ Plutux Exchange
Jan 2018 – Jan 2019 | Hong Kong SAR
• Partnered with a UX lead to design a cross-platform financial trading app from the ground up.
• Conducted usability tests and refined flows based on feedback.
• Built a design system to ensure UI consistency across 16 trading modules.

### UX Designer @ Viewider Limited
Jan 2016 – Jan 2018 | Hong Kong SAR
• Led UX design for a web-based B2B eCommerce platform from research to visual design.
• Delivered storefront designs in partnership with an eBay program manager.

### Digital Designer @ ICGX - I See Great Experience
Jan 2016 – Jan 2016 | Hong Kong SAR
• Created visual design assets for events, communications, web, and product marketing.
• Supported cross-functional needs through rapid asset development and creative problem solving.


## Education
### Bachelor of Arts (BA) in creative media
City University of Hong Kong

### Multimedia Art
China Academy of Art


## Contact & Social
- LinkedIn: https://linkedin.com/in/hannawu

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Source: https://flows.cv/hannawu
JSON Resume: https://flows.cv/hannawu/resume.json
Last updated: 2026-04-13