# Hans Guntren > Co-Founder, CEO, Deliberately.ai | Product Leader, AI Products | Board Advisor | Angel Investor | Public Speaker Location: Menlo Park, California, United States Profile: https://flows.cv/hansguntren I am a seasoned founder, technology executive, board advisor, and entrepreneur with over two decades of experience at the forefront of enterprise product design and development. My career is defined by a consistent track record of creating transformative solutions that leverage AI and machine learning to deliver exceptional customer value and drive business outcomes. Currently, I am the Co-Founder and CEO of Deliberately.ai, an AI-first legal technology platform revolutionizing the legal sector by applying advanced large language models (LLMs) and generative AI to solve complex, industry-specific challenges. Previously, as Vice President of Product Design at C3 AI, I built and led the company’s acclaimed product design organization, shaping the strategy that propelled C3 AI from an ambitious startup to a publicly traded leader in the AI space. My contributions were instrumental in scaling the business and establishing its reputation for innovation and excellence. Prior to C3 AI, I held leadership roles at IBM’s Silicon Valley Lab, where I managed product design for a diverse portfolio of enterprise software solutions. During my tenure, I spearheaded initiatives that enhanced product standardization, usability, and quality, significantly improving IBM’s software offerings. Additionally, I spent over a decade advising Silicon Valley technology firms, helping them navigate the intersection of design, technology, and business growth. Beyond my work with established enterprises, I actively partner with early-stage technology companies in strategic product design and advisory roles, driving innovation and helping them achieve market success. My passion lies in crafting visionary products that solve real-world problems, foster collaboration, and unlock new possibilities for customers and businesses alike. ## Work Experience ### Co-Founder, CEO @ Deliberately.ai Jan 2024 – Present | San Francisco Bay Area Deliberately.ai helps attorneys engage with clients more effectively. Our AI agents gather and organize client information, read and summarize documents, develop situational awareness of cases, propose legal strategies, assess risks, design settlements, facilitate mediation, and prepare court documents. Our mission, is to empower legal professionals with cutting-edge AI tools that save time, increase profits, and Improve client experience. ### Board Member - American Bar Association Legal Technology Resource Center @ American Bar Association Jan 2026 – Present | San Francisco, CA The Legal Technology Resource Center (LTRC) is an ABA member benefit provided by the ABA’s Law Practice Division. ### Forbes Technology Council @ Forbes Jan 2025 – Present | San Francisco, California, United States Technology Leader, Council Member and Contributing Author, Forbes Magazine. ### Strategic Advisor @ Stealth Startup - Generative AI Jan 2024 – Present | San Francisco, California, United States Advising founding team on AI and emerging technologies, insights on technology trends, and strategic guidance on product design, product development and fundraising. ### Vice President, Product Design @ Demandbase Jan 2023 – Jan 2024 | San Francisco Bay Area Demandbase is a leader in Account-Based Marketing (ABM) Software, Go-to-Market (GTM) Tools, B2B Advertising Platform, and B2B Data. ### Vice President, Product Design @ C3 AI Jan 2017 – Jan 2023 | Redwood City, California, United States C3 AI is a leading enterprise AI software provider for accelerating digital transformation. The proven C3 AI Suite provides comprehensive services to build enterprise-scale AI applications more efficiently and cost-effectively than alternative approaches. The C3 AI Suite supports the value chain in any industry with prebuilt, configurable, high-value AI applications for predictive maintenance, fraud detection, sensor network health, supply network optimization, energy management, anti-money laundering, and customer engagement. ### Board of Advisors @ Celonis Jan 2021 – Jan 2022 | Munich, Germany Celonis Execution Management System provides companies a modern way to run their business processes entirely on data and intelligence. ### Co-Founder, President @ Sand Hill User Experience Jan 2007 – Jan 2017 | Woodside, CA Sand Hill UX™ is a boutique Product Design Consultancy that specializes in User Experience design and architecture for transformative software products. ### Board of Directors @ Elkhorn Ridge Jan 2011 – Jan 2015 | Lake Tahoe ### Board of Advisors @ CalmSea Inc Jan 2009 – Jan 2014 | Mountain View, CA 94043 Calm Sea provides powerful easy-to-use tools to harness your customers' social graph. Execute personalized social offers across channels. Segment customers on social and purchase attributes to drive real-time personalization. Target influencers and advocates with optimized Social Ads. ### Director,. Product Design @ Vendavo Jan 2006 – Jan 2009 Joined Vendavo to provide UI design and usability oversight for all aspects of the company’s Price and Margin Management Suite. Efforts were focused on translating legacy features and customer requirements into a modern web-based UI platform. Specific tasks included, requirements gathering, user research, interaction design, storyboarding, and development of design specifications. Vendavo leveraged the work from this period to substantially improve its product line and the company is now recognized for its usability throughout the industry. ### Principal Product Designer @ Celequest Jan 2004 – Jan 2006 Directed UI Architecture and Design for all aspects of Celequest’s Business Intelligence Suite. Managed UI requirements, produced detailed product designs, and delivered UI production specifications for the company’s engineering organization. Charter was focused on “ease of use” and achieved through application of best practices in user-centered design. ### Group Manager,. Product Design And Development @ IBM Jan 2003 – Jan 2004 ### Director of Product Design @ Rational Software Jan 2000 – Jan 2003 ### Senior User Experience Designer @ Catapulse Jan 1999 – Jan 2000 | Cupertino, CA ## Education ### Buena Vista University ### Stanford University ### Wayne State College ## Contact & Social - LinkedIn: https://linkedin.com/in/hansguntren - Portfolio: https://www.deliberately.ai --- Source: https://flows.cv/hansguntren JSON Resume: https://flows.cv/hansguntren/resume.json Last updated: 2026-04-13