• Achieved a 41.4% increase in first-time user subscriptions during onboarding through extensive A/B testing, UI updates, and refining copy using insights from comparative analyses and product psychology principles

• Boosted D30 retention 176% above baseline by streamlining ‘save to list’ user flow, minimizing cognitive load and task completion time; yielding 44.6% increase in total products saved to a list

• Designed a new restaurants feature in the app from 0-1, leveraging insights from 50+ user interviews to drive design decisions; worked with engineers to break Figma prototypes into implementable stages to expedite development

• Led development of a comprehensive design system in Figma comprised of 125 components, semantic variables, and reusable patterns; partnered with the engineering team to ensure seamless integration and speed up design hand-offs

• Reduced customer service response times 25% by designing an internal web-based product dashboard that optimized data management and quality assurance workflows

• Increased average session duration 15 seconds by spearheading the redesign of company website in Webflow, resulting in a responsive, user-friendly platform

• Conducted in-depth UX research to identify and prioritize key pain points for the “Generation Investor” demographic, using insights from 10+ user interviews to craft 3 evidence-based personas and user scenarios

• Crafted MVP prototype of the mobile app and designed a user dashboard with data visualization modules to showcase the aggregate investment scoring system to prospective investors

• Achieved a 96% task completion rate in the proposed user flow by analyzing feedback from 13 interviews, one survey, and two usability testing rounds; developed marketing assets alongside a scalable style guide

• Created detailed design documentation that included interactive prototypes for engineering teams; directly targeted significant causes of UI discrepancies, resulting in improved communication between departments

• Delivered successful handoff to engineers by creating detailed design specifications, prototypes, and a style guide, using design assets and redlines to clearly communicate design intent

• Developed pitches to garner strategic client coverage in a diverse range of publications and outlets to increase sales and conversion; landed client coverage in 44 outlets amounting to 24,000,000+ digital impressions