# Hans J. Wydler > Product Designer @ Ōura Location: San Francisco, California, United States Profile: https://flows.cv/hansjwydler ## Work Experience ### Senior Product Designer @ ŌURA Jan 2025 – Present | San Francisco, California, United States ### Product Designer @ Fig - Food Is Good Jan 2023 – Jan 2025 | San Francisco, California, United States • Achieved a 41.4% increase in first-time user subscriptions during onboarding through extensive A/B testing, UI updates, and refining copy using insights from comparative analyses and product psychology principles • Boosted D30 retention 176% above baseline by streamlining ‘save to list’ user flow, minimizing cognitive load and task completion time; yielding 44.6% increase in total products saved to a list • Designed a new restaurants feature in the app from 0-1, leveraging insights from 50+ user interviews to drive design decisions; worked with engineers to break Figma prototypes into implementable stages to expedite development • Led development of a comprehensive design system in Figma comprised of 125 components, semantic variables, and reusable patterns; partnered with the engineering team to ensure seamless integration and speed up design hand-offs • Reduced customer service response times 25% by designing an internal web-based product dashboard that optimized data management and quality assurance workflows ### Product Designer @ Wisdm Jan 2022 – Jan 2023 | San Francisco, California, United States • Increased average session duration 15 seconds by spearheading the redesign of company website in Webflow, resulting in a responsive, user-friendly platform • Conducted in-depth UX research to identify and prioritize key pain points for the “Generation Investor” demographic, using insights from 10+ user interviews to craft 3 evidence-based personas and user scenarios • Crafted MVP prototype of the mobile app and designed a user dashboard with data visualization modules to showcase the aggregate investment scoring system to prospective investors ### Product Designer @ Presently Jan 2022 – Jan 2022 | San Francisco, California, United States • Achieved a 96% task completion rate in the proposed user flow by analyzing feedback from 13 interviews, one survey, and two usability testing rounds; developed marketing assets alongside a scalable style guide • Created detailed design documentation that included interactive prototypes for engineering teams; directly targeted significant causes of UI discrepancies, resulting in improved communication between departments • Delivered successful handoff to engineers by creating detailed design specifications, prototypes, and a style guide, using design assets and redlines to clearly communicate design intent ### Account Coordinator @ OutsidePR Jan 2021 – Jan 2022 | Sausalito, California, United States • Developed pitches to garner strategic client coverage in a diverse range of publications and outlets to increase sales and conversion; landed client coverage in 44 outlets amounting to 24,000,000+ digital impressions ### Leader @ Overland Summers Jan 2019 – Jan 2021 | Williamstown, MA • Co-led high school students on six-week, 3,200-mile self-supported cycling trip across the United States (Savannah, GA to Santa Monica, CA) through record heat waves and a global pandemic • Managed trip budget of $26,000, trip logistics (campsites, navigation, mechanical repairs), student well-being, and conflict resolution; utilized limited resources to creatively problem solve and manage inherent risks • Fostered a supportive, fun, and challenging environment for twelve students of all backgrounds through in-depth instruction of cycling sills and facilitation of team-building activities ### Hamilton Outing Club Officer @ Hamilton College Jan 2019 – Jan 2021 | Clinton, NY • Trained +75 leaders on camping, backpacking, leadership, and risk management skills to effectively lead day hikes and overnight camping trips in the Adirondacks; organized outgoing backpacking trips • Supervised new cycling programming to provide students with outdoor activities during COVID ### Climbing Instructor @ Hamilton College Jan 2018 – Jan 2021 | Clinton, NY • Taught climbing and belaying skills to peers and oversaw safety at Hamilton’s Indoor Climbing Wall ### Intern @ WWF España Jan 2019 – Jan 2019 | Madrid, Community of Madrid, Spain • Designed informational leaflets that supplied employees with relevant information about WWF’s international conservation efforts with endangered animals to help with fundraising calls • Translated WWF Spain presentations, documents, and brochures relating to the Iberian Lynx and illegal Mink Fur Farms providing accessibility to native English speakers • Engaged with WWF España employees to bolster language proficiency in a professional and casual context ### Support @ Overland Summers Jan 2018 – Jan 2018 | Williamstown, Massachusetts, United States • Prepared outgoing trips, provided transportation and support to leaders in need, fielded phone calls from parents and leaders ## Education ### Bachelor of Arts - BA in Environmental Studies and Hispanic Studies Hamilton College ### Design System Bootcamp Memorisely ### User Experience Design Immersive General Assembly ### Study Abroad University of Otago ### High School Diploma The Potomac School ## Contact & Social - LinkedIn: https://linkedin.com/in/hwydler --- Source: https://flows.cv/hansjwydler JSON Resume: https://flows.cv/hansjwydler/resume.json Last updated: 2026-04-13