# Haojie Chai > Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/haojie A holistic product designer with strong user-centered design thinking and specialized in product design ( UI/UX ) with a experience in user research. I have 7 years of professional experience in consumer electronic product industry and 2 years of interaction design studies and practices. Looking to move into a digital product designer for web and mobile applications. (40+ physical products designed and went live, 8 design patents, and 10+ global-brand design projects). ## Work Experience ### Product Designer @ Weee! Jan 2022 – Present | San Francisco Bay Area ### Product Designer @ Prismpop Jan 2021 – Jan 2022 https://prismpop.com/ ### UX / Design Consultant @ Encha Jan 2016 – Jan 2019 | San joes Assisted the Founder and project manager of Encha with various design needs. - Create and test user personas and user journey maps, site information architecture, wireframes, site maps, navigation flow, and visual design (product photography, editorial, infographics) for Encha.com - Applied qualitative user insights into valuable designs and tests. And improve landing page conversion rates through visually focused design. - Create detailed storyboards, clickable prototypes to communicate design ideas with project managers. - Designed and optimized the product packaging for all the matcha SKUs to display detailed product content and show an organic and elegant style. ### Design Co-Founder @ Urban Zen, LTD Jan 2014 – Jan 2018 | China Co-founded a startup with a classmate after I conducted market research to discover a market opportunity in metropolitan areas of China for modern products embedded with traditional cultural values. - Secured initial seed funding ($500K), hired five people and managed daily operations. - Define design tenets and principles based on the business vision and user model. - Formed focus groups, conducted contextual inquiries and Wizard of Oz usability testing with middle-class Chinese users to identify pain points and user needs. - Designed and created seven product lines and 43 distinctive products, brand identity and story-telling, website, photography guideline, for our B2C consumer brand and for our B2B business clients including Naruko, SHANGXIA, Design shanghai, and VOGUE China. - Planned and launched user testing, prioritized user feedback and data, and provided constructive design guidance for iterative changes - Organized 5+ design workshops with marketing team and target users for our own brand and for our B2B clients. ### Design Researcher @ Pegatron Jan 2012 – Jan 2014 | SHANGHAI Worked across hardware and software user experience for our business clients. - Conducted qualitative and quantitative data analyses (affinity diagrams, clustering, etc.) to extract insights and provide product recommendations. - Improved a series of Panasonic small home appliances by conducting focus groups, surveys, competitive analysis, and translating research insights into design decisions. - Designed questionnaires and semi-structured interviews for Lenovo laptop design usability tests to identify pain points and user needs. - Creates a design guideline for Joyoung soymilk-making machines (https://www.joyoung.com) in different user scenarios ### Industry Designer @ LOE DESIGN Jan 2011 – Jan 2011 | SHANGHAI - Created sketches, 3D models and renderings for clients such as Panasonic, Watson, and Toyota. ### Design Intern / Management Trainee @ Anta Sports Jan 2011 – Jan 2011 | xiameng - Participated in user research and supported designers to create strategic products for 2014 Winter Olympics. ## Education ### MFA in interaction design California College of the Arts ### Bachelor's degree in industrial design Sichuan Fine Arts Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/haojie-chai-4a870491 - Portfolio: https://www.explorechai.com/ --- Source: https://flows.cv/haojie JSON Resume: https://flows.cv/haojie/resume.json Last updated: 2026-04-13