•Led the end-to-end in-app voting experience design from ideation to launch, achieved 33% average Daily Active Users (DAU) growth and 6% retention rate increment.
•Worked cross-functionally with Operation team and Growth team to redesign the Discovery feature, delivered new interaction flows and interactive prototypes, improved session length by 60% and retention rate by 6%.
•Partnered with PMs, Engineers, and Data Analysts to understand technical requirements and formulate product strategies, iterated design concepts with Researchers to understand user insights, evaluate prototypes, and iterate design concepts.
