# Haokun W.

> Sr. Product Designer @ Microsoft | Copilot

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/haokun

I am a user-centered, data-driven product designer specializing in customer-facing products. My focus is on crafting seamless and delightful experiences, ensuring consistency across platforms. In my current role, I’ve optimized the Microsoft account onboarding and management process to enhance user satisfaction and streamline interactions. I’ve also developed design guidelines to foster cohesion across horizontal teams.

## Work Experience
### Senior Product Designer @ Microsoft
Jan 2025 – Present
M365 Copilot onboarding design.

### User Experience Designer @ Citi
Jan 2020 – Jan 2022 | Irving, Texas, United States
- Responsible for Mortgage Domain redesign, including UI optimization, design system building.
- Worked closely with Creative Director and PM regarding design operation for the design team. Organized design and collaboration process, built playbook for team to improve working efficiency.

### Product Designer @ 即刻App
Jan 2018 – Jan 2019 | Shanghai City, China
- Led the end-to-end in-app voting experience design from ideation to launch, achieved 33% average Daily Active Users (DAU) growth and 6% retention rate increment.
- Worked cross-functionally with Operation team and Growth team to redesign the Discovery feature, delivered new interaction flows and interactive prototypes, improved session length by 60% and retention rate by 6%.
- Partnered with PMs, Engineers, and Data Analysts to understand technical requirements and formulate product strategies, iterated design concepts with Researchers to understand user insights, evaluate prototypes, and iterate design concepts.

### UX Designer @ ArcheX - Food, Digital and Business Innovation
Jan 2017 – Jan 2018 | Shanghai City, China
- Worked with Boston Consulting Group to redesign the dashboard, helped the clients track and understand the digital transformation process.
- Led the data visualization design, delivered the visual design specs with the dashboard design.
- Designed and delivered an app for food ordering experience, participated in user research such as in-lab moderated user interviews, delivered storyboards based on research findings, and iteratively shipped the new ordering system design. The product successfully launched in late 2017.

### Product Manager @ Xiaohongshu
Jan 2015 – Jan 2017 | Shanghai City, China
- Designed and delivered the content management backstage system conducted user research and iteratively designed the user flow and interface based on qualitative user feedback. The new system helped drop the average service time to 50% per monitored case.
- Collaborated with Eng team, Data Analytics team to design and ship the group-buying experience in the mobile app which achieved 37k monthly user acquisition after launch.

### User Experience Designer @ Lenovo
Jan 2014 – Jan 2015 | Shanghai City, China
Led in-lab user interviews to explore and understand gamer behaviors for Lenovo Y-series products. Synthesized and delivered research findings cross-functionally to engineers and PMs through summarized reports and visualized presentations.

### Design Internship @ IDEO
Jan 2014 – Jan 2014 | Shanghai City, China
- Collected and analyzed market research data related to kitchen appliances through secondary research and delivered insights to help the product team understand the product space and market trend.
- Independently analyzed the omnichannel trend of Chinese e-commerce market and helped the business strategy team design the development plan for the client.

### Design Research Intern @ Philips Lighting
Jan 2012 – Jan 2013 | Shanghai


## Education
### Master's degree in MIIPS（Master of Integrated Innovation for Products & Services）
Carnegie Mellon University

### Bachelor of Arts - BA in Industrial and Product Design
Shanghai Institute of Visual Art


## Contact & Social
- LinkedIn: https://linkedin.com/in/haokunw

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Source: https://flows.cv/haokun
JSON Resume: https://flows.cv/haokun/resume.json
Last updated: 2026-02-23