1. Risk Modelling - Led a cross-functional team (Engineering, Data Science, Design) to launch a
risk-segmented auction buying experience by leveraging behavioral modeling of historical purchase data;
introduced targeted shipping and checkout flows, driving $50M incremental sales volume.
2. Intelligent Recommendation Platform: Drove the execution for a recommendation platform to present a
single, highly-relevant recommended item including dynamic pricing and targeted user experience on checkout
success page (XOS) that brought an incremental sales volume of $100M.
3. Live Stream Shopping - Drove roadmap and execution for core commerce enhancements on eBay Live,
strengthening purchase transparency and transactional efficiency through policy visibility, promotional
integration, multi-SKU merchandising, and streamlined checkout experiences.
4. Checkout optimization: Led multiple eng teams to test (10+ A/B test), enhancements to the purchase funnel,
launch of new ‘buy again’ CTA on order details - unlocked an incremental sales volume of ~15MM and 3%
increase in bought items.
5. Buyer experience - Owned the end-to-end delivery of a launching a new buyer experience involving
collecting payment and other details prior to buyers bidding in auctions and offers flows that resulted in an
incremental $100 million GMB and also increased the CSAT of new C2C sellers by 10-15%.
6. CRM & Onsite Messaging — Partnered with CRM to define requirements and personalize buyer-facing
email and push notification experiences across offers, auctions, and payments flows.
7. Net terms for business buyers : Architected a comprehensive B2B payment strategy by evaluating and selecting top-tier Net Terms providers such as Affirm and TreviPay.