# Hari Prakash Partha Sarathy > build less. solve more. Also go to harrif.me Location: San Francisco Bay Area, United States Profile: https://flows.cv/hariprakashparthasarathy i try to build solutions that adds some value to overall greater good ## Work Experience ### Sr. Software Engineer (AI & Data) @ Rakuten Rewards Jan 2025 – Present - Data Analyst Agent to autonomously detect declining trends of key biz metrics and delivers root cause analysis which enabled org leaders to take proactive actions - Autonomous Customer Service Agent to decide eligibility of rewards that improved overall customer experience by resolving 120x more tickets and 70x faster - Self service agent builder platform that seamlessly connects to data sources like snowflake/postgres to automate operational workflows - saves 60 hrs on human effort on avg per week ### Machine Learning Engineer @ Rakuten Rewards Jan 2022 – Jan 2025 | San Francisco Bay Area ### Product Analyst @ Rakuten Rewards Jan 2021 – Jan 2022 | San Francisco Bay Area Implemented logic to identify abandoned carts and notify members at a variable personalized cadence, which increased the re-engagement rate by 27% and order completion rate by 9% ### Business Analyst @ Rakuten Rewards Jan 2020 – Jan 2021 | San Francisco Bay Area - Developed in-house microsite where end-users can interact to generate B2B reports which saved the org third-party licenses cost - Designed B2B cashback offer and marketing experiment framework to estimate budget - Built framework to optimize the process of estimating profitability and offers for Targeted campaigns which helped in scaling the product by 50% ### Business Analyst Intern @ Rakuten Rewards Jan 2019 – Jan 2020 | San Francisco Bay Area - Developed a Store Clustering Model to solve an un-supervised learning multi-class classification problem to make data driven decisions based on Targeted Campaign performances to evaluate the merchants in Python - Build Geo-targeting model to efficiently target members based on geographical location for In-Store merchants which resulted in boosting the conversions by 27% ### Associate Data Analyst @ Accenture Jan 2017 – Jan 2018 | Chennai, India - Performed statistical analysis to identify global and local trends on the sales dataset and made recommendations on further improvements in ad-hoc project environment - Created classification and regression models to identify geographical regions of declining sales of certain products - Analyzed client requirements in order to plan and create data collections to visualize them in a dashboard ### Event Organizer Intern @ Mobiation Software Services Pvt. Ltd. Jan 2017 – Jan 2017 | Bengaluru, India • Organized and administered weekly events in various parts of Chennai with an average of 55 stalls participating in each event. • Collected data from the participating stalls to extract valuable information which improved the marketing accuracy by 25%. • Collaborated with the team members to discuss and plan the weekly budgets to be allocated for the upcoming weeks. ### Database Administrator Intern @ Levantare Technology Pvt Ltd Jan 2015 – Jan 2015 | Chennai, India - Created new databases with respect to the organization’s custom specifications and the monthly sales and generated reports using PL/SQL and SQL - Implemented data mining techniques, created indexes and views to optimize access to the tables of the organization’s sales database and created temp variables for the tables which in turn decreased the query response time by 10% - Performed normalization techniques in the data schema and increased the efficiency of the database - Created appropriate constraints for the existing tables and built complex queries to retrieve synchronized information ## Education ### Master's degree in Business Analytics The University of Texas at Dallas ### Bachelor of Engineering - BE in Computer Science and Engineering Anna University Chennai ## Contact & Social - LinkedIn: https://linkedin.com/in/harrif - Website: https://www.harrif.me/ --- Source: https://flows.cv/hariprakashparthasarathy JSON Resume: https://flows.cv/hariprakashparthasarathy/resume.json Last updated: 2026-04-01