# Haritha Reddy (previously Haritha Juturu)

> Strategic design leader and systems thinker (ex-Broadcom, Cisco, First Tech Credit Union)

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/harithareddypreviouslyharithaj

I'm a Senior Product Designer with over 13 years of experience leading end-to-end research and design for digital products used by 13+ million users globally, generating over $4 billion in annual revenue. In leadership roles, I've partnered directly with executives at companies including Broadcom, JPMorgan Chase, Deutsche Bank, and Gap to shape strategic design solutions.

My curiosity leads me to deliberately choose new areas and industries that are buzzing with complex customer and business problems that need to be well understood, framed, and solved with innovative and simple solutions. 

I use systems thinking and design strategy to solve sticky problems.

Highlights of my Career:
- Led end-to-end product design for one of Broadcom’s largest cloud-native application platforms, built to support DevOps teams at medium and enterprise-scale organizations.
-  Designed and delivered a mobile banking app from scratch and was responsible for creating the accessibility team and upgrading the research practice at First Tech Federal Credit Union, resulting in a 60 NPS score and a 50% improvement in CSAT.
- Redesigned onboarding and payment experiences for a SaaS product at Broadcom, driving higher customer conversion and retention rates and contributing $30M in incremental revenue.
- Created and implemented several design systems across different industries, like enterprise cloud, fintech, and video collaboration, which resulted in an average 40% improvement in designer and developer productivity.

Areas of Expertise:
User experience strategy | Workshop Facilitation | Information Architecture | Design Systems | Visual Design | UX Design Principles | Qualitative and Quantitative research | Usability Testing | Journey Mapping | User Interviews | Data Analytics and Synthesizing | Cross-functional collaboration | Project Management |  | Design Tools (Figma, Sketch, Adobe CC) | Mentoring

## Work Experience
### Lead Product Designer @ Deloitte
Jan 2026 – Present | San Francisco Bay Area
• Lead the design of enterprise-grade products for internal services and channels at Deloitte.  
• Collaborate with cross-functional teams to enhance user experience and functionality.  
• Utilize design thinking methodologies to create innovative solutions tailored for Deloitte employees.

### Freelance Product Designer @ HarithaCreative
Jan 2024 – Present | Remote

### Senior Product Designer @ VMware
Jan 2022 – Jan 2023 | Palo Alto, California, United States
- Led the end-to-end design of a modern application management platform for development teams.
- Drove $100MN+ in top-line revenue by leading design for 3+ products.
- Increased conversion rates by 40% through improvement of the user onboarding flow and iterative design with usability testing.
- Facilitated 10+ storytelling, discovery, and ideation workshops with engineering, product, and business stakeholders to inform design strategy.
- Led research with 100+ users to uncover key pain points, translating insights into concepts and prototypes.
- Reduced design-developer handoff time by 40% by creating and maintaining a cross-platform design system used by 5+ product teams.

### Product Designer @ VMware
Jan 2021 – Jan 2021 | Palo Alto, California, United States
Creating end to end experiences for VMware Tanzu Application Service

### Senior UX Designer @ First Tech Federal Credit Union
Jan 2018 – Jan 2020 | San Francisco Bay Area
- Spearheaded UX design for the mobile banking app, garnering 20K downloads in 6 months. 
- Increased customer satisfaction scores by 30%+ by redesigning web and mobile banking apps.
- Built UX research and accessibility teams, while hiring and mentoring a high‑performing cohort of 4 junior designers and researchers.
- Saved 10+MN in potential liabilities and compliance costs by designing products that meet the latest WCAG standards.
- Collaborated closely with other designers, product managers, engineers, and management throughout the user-centric design process.

### Sr.Interaction Designer and Researcher @ Cisco WebEx
Jan 2009 – Jan 2017 | Santa Clara, CA
- Created solutions that supported productive online meetings for over 13+MN global users, including SMBs and large enterprises.
- Collaborated effectively with teams in the U.S, Europe, and Asia to deliver designs on time.
Facilitated 10+ user journey mapping workshops to uncover key JTBD, pain points, and opportunities throughout the meeting experience
- Drove video adoption by 30+% in the first year after designing innovative video collaboration flows that improved engagement and fostered personal connection among meeting users.
- Recognized with the Most Promising Employee Award two years in a row.

### Front End Developer / UX Engineer @ Verizon
Jan 2004 – Jan 2009 | Irving,TX
- Developed front-end interfaces for a 40k customer service team members using modern web frameworks, optimizing performance and usability.
- Reduced Time to Resolution for support agents while improving efficiency in serving 3.4+MN customers globally.
- Collaborated with cross-functional teams to ensure seamless integration of front-end components with backend systems, enhancing the overall support workflow.


## Education
### Designing User Experience for Smart Things in Virtual Reality and Wearable Technology
University of California, Santa Cruz

### Master of Science (MS) in Computer Science
Louisiana Tech University

### Bachelor of Engineering in Computer Science
University of Madras


## Contact & Social
- LinkedIn: https://linkedin.com/in/hjuturu
- Portfolio: http://www.haritha-reddy.com

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Source: https://flows.cv/harithareddypreviouslyharithaj
JSON Resume: https://flows.cv/harithareddypreviouslyharithaj/resume.json
Last updated: 2026-04-13