• Founding designer and acting product manager for a distributed team that built behavioral intelligence tools used by internal multidisciplinary teams to influence positive outcomes throughout the user lifecycle (engagement, conversion, and retention).
• Partnered with internal customers to create new behavioral experiment processes and toolchains. Increased behavioral experiments run by 20x per quarter and defined repeatable methods for establishing causality.
• Drafted, socialized, and measured product OKRs. Conducted quantitative and qualitative evaluations of design effectiveness.
• Redesigned Preact’s SaaS tools (acquired) for Spotify’s internal use cases and adapted interfaces to Spotify’s design language.