# Harleen Mittal > Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/harleen I believe in a human-centered design approach that helps solves problems for others in a delightful and meaningful way. My core strengths lie in user empathy, team communication, and balancing user and business goals. Some of my core strengths include: Collaboration, User Research, User Experience, User Interface Design, Prototyping Favorite Tools: Figma, Sketch, ProtoPie ## Work Experience ### Product Designer @ SmugMug Jan 2017 – Present | Mountain View, CA SmugMug is a web and mobile platform for photographers to host their photos and create customized portfolios. Key Responsibilities: • Lead design sprints to guide product decisions for the native mobile app as well as web application • Conduct user research interviews with professional and aspirational photographers • Develop UI mockups and prototypes • Identify and troubleshoot UX problems • Created and maintain a UI Sketch library of reusable symbols, text styles and components • Work with developers to overcome technical constraints ### Product Designer for Hacking for Defense @ BMNT Jan 2016 – Jan 2016 | Palo Alto, California Hacking for Defense (H4D) provides a platform to address pressing problems facing the Department of Defense (DoD), Intelligence Community (IC) and other government agencies. Key Responsibilities: • Lead designer of a team of 3 marines • Interviewed military experts, listened to people who have the problem, and to other people who were responsible for developing solutions • Developed a mission model canvas and captured hypotheses about how a solution would work • Quickly developed different concepts • Identified our critical hypothesis to test with our MVP • Created storyboards, and built an MVP • Created a user testing plan and conducted user testing. ### Lead Product Designer @ PublicBnb Jan 2016 – Jan 2016 PublicBnb is a responsive web application that aims to help low-income families find affordable housing. Key Responsibilities: • Led a team of 3 designers to develop the scope and execute the project and also acted as the primary client contact and facilitated the design sprint. • Applied a human-centered design approach and created a responsive web application from the ground up • Conducted User Research & in-person interviews • User Experience Design and Strategy (personas, scenarios, flows, and wireframes) • Designed and maintained consistent interactions and UI patterns • Developed information architecture, navigation, features, and branding • Created a living style-guide including fonts; color palette; and design components. • Created compelling keynote presentations ### Product Designer @ YouCaring Jan 2016 – Jan 2016 YouCaring is a free crowdfunding platform that empowers people to help others overcome hardships and enjoy happier, healthier lives. Key Responsibilities: • Conducted User Research, Usability Tests & in-person interviews • User Experience Design (personas, scenarios, flows, and wireframes) • Designed and maintained consistent interactions and UI patterns • Developed new features ### Product Designer @ Tradecraft Jan 2016 – Jan 2016 Tradecraft is a full-time growth apprenticeship program that prepares individuals to excel at high growth startups through a combination of hands-on project work for startups, curriculum, and mentorship from industry practitioners. ### Product Designer @ Canopy Jan 2016 – Jan 2016 | San Francisco Bay Area Canopy is a web application that teaches people how to navigate the stock market. Key Responsibilities: • Conducted deep-dive into the education space • Examined the use of gamification to help new learners retain information • Synthesized findings from user-research, usability tests, and in-person interviews • Built multiple iterations of user-flows and wireframes ### Product Designer @ Indemand Jan 2016 – Jan 2016 Indemand is a plug and play platform servicing on-demand businesses and helping to bring new and existing businesses into the rapidly growing on-demand economy. By providing a self-serve suite of products and APIs, that allows anyone to set up their own on-demand service in a matter of minutes, without the need for any technical expertise. Key Responsibilities: • Conducted competitive research • Examined the existing landscape of on-boarding solutions • Built wireframes and high-fidelity mockups • Conducted usability tests • Used insights gathered during testing to iterate on designs ### Product Marketing Manager @ HP Inc. Jan 2015 – Jan 2016 | Palo Alto HP.com sells laptops, desktops, printers, ink and accessories. • Improved conversion and user experience for filtered results page by 200% • Conducted user, market, and competitive research to better understand and evangelize our flagship products and services as well as applying key learnings to new initiatives. • Iterating the value proposition of key printer technologies and articulating use cases and value with online customer-facing messaging • Work closely with product management, support and sales • Drove awareness and understanding of printers and services by improving marketing messaging and improving the customer end-end user experience. ### Copywriter @ HP Inc. Jan 2014 – Jan 2016 | Palo Alto • Develop stories, campaigns and editorial calendar for HP.com • Maintain brand voice and work closely with worldwide marketing • Research products and trends to uncover benefit-focused product details • Handle heavy copy flow, partnering with merchandising, product marketing and operations teams • Direct agency to handle high activity cycles • Optimize copy for search engine results • Review and examine copy provided by marketing teams to ensure it's optimized for use on HP.com ### Copywriter | Blogger @ BackerKit Jan 2013 – Jan 2013 • Wrote blog posts • Edited copy on landing page • Edited internal copy ### Freelance Writer @ Parallel Scope Studios Jan 2011 – Jan 2012 | Los Angeles • Wrote 3 full thirty-minute episodes: Santorini, Mykonos, and Athens for the travel show Lux Lifestyles broadcasted on AWE Network. • Researched video content and scripts for news stories. ### Newsroom Editorial Desk Assistant @ NBC Universal Jan 2007 – Jan 2010 | Burbank, CA • Broke news stories and promoted content through NBC branded social media accounts @NBCLA and NBCSundayLA's Facebook Page. • Managed Facebook, Twitter, and Skype accounts during live, on-air newscasts for the weekend morning show NBC Sunday LA. • Researched video content and scripts for news stories. • Performed video playback for various live, on-air news casts. • Gathered and verified breaking news information from various sources. • Field produced and conducted off-camera interviews for news stories. • Answered phones and assisted assignment desk editors. • Researched and pulled tape from NBC’s tape library. • Logged footage and managed dub requests for executive producers, producers and reporters. • Trained new editorial assistants and interns. • Assisted in coordinating talent and controlling crowd traffic on live shoots. • Organized scripts and rundown duplication for studio technical crew and anchors. ### News Radio Intern @ KDVS 90.3 FM Jan 2002 – Jan 2002 | Davis, CA • Authored an investigative research paper involving the progression of women in media. • Interviewed Associated Students of UCD Senators and administrators regarding community issues. ## Education ### Bachelor of Arts in History, American Studies University of California, Davis ### Certificate with Distinction in Print & Broadcast Journalism UCLA Extension ### Improvisation The Second City Conservatory Program ### Ad Copywriting Certificate Program in Marketing & Advertising Mediabistro ### Inbound Marketing Certification Hubspot Academy ### Software Product Management Certification Program in Computer Software and Media Applications Product School ## Contact & Social - LinkedIn: https://linkedin.com/in/harleenmittal - Website: http://harleen.design/ --- Source: https://flows.cv/harleen JSON Resume: https://flows.cv/harleen/resume.json Last updated: 2026-04-05