• Our design team directed the startup’s first product from idea to DFM

• Shaped and executed the startup’s design strategy for marketing campaign and crowdfunding

• Helps Bay Area tech startups hatch ideas by leveraging a competitive advantage through brand focused design

• Strategic Initiatives with partnership team to identify challenges to going forward in competition

• Providing comprehensive R&D approach (Products, Marketing, Research & Labs, etc.) to unlock significant growth potential in different market sector, achieving successful fundraising

• A world leading product design and development consultancy that offers the full spectrum of design and development services for clients in the B2B, commercial sector, including furniture, electronics, medical packaging, etc.

• Product Definition with R&D for clients: Staples, Pepsi, Bayer, Carrier

• My responsibility is to assist team to produce extensive concept sketching and development, gathering/conducting presentation materials for clients, consumer research, mock-up construction, computer rendering

• Designed and optimized the visual design of the Alibaba campus recruitment front pages

• Completed research and demand analysis map, structure diagram, competitive product analysis to understand users’ demands and aesthetic tendency

• Collaborated across design team, worked closely with manufacturer to validate and develop the concepts for the following product line, executing the overcomes with CAD solution and CMF studies:

P1 : Second-generation product - Alarm Clock

P2: Indoor Sanitation Device