Cross-cultural Collaboration. Drive policy and product changes that adapt local US standards, aligning multiple stakeholders in Shanghai and Shenzhen, facilitating streamlined processes for new product categories and sellers.

Accelerate Local Seller Program. Enroll top sellers from high growth categories and coaching team members on best practices on how to educate vendors with proven strategies for sustainable growth and success on the platform.

Improved Brand Awareness. Optimized and A/B tested landing experiences targeted to emerging markets like Japan to improve consideration of Airbnb as an accommodation resulting in increased session lengths and bookings.

Experiment Integrity. Established different standards of testing landing experiences with varying objectives allowing the Growth Marketing team appropriate methods in measuring the success of marketing campaigns.

• Accelerated Product Development. Championed the fast iteration in building a functioning trading platform within two months and setting up verification, shipping, payments, and post-purchase standard operation procedures.

• Financial Modeling. Executed a competitive and profitable business model with the launch of the new trading feature that would allow Collectibles.com to scale to different verticals beyond trading cards at different price tranches.

• Technology Driven. Established new product categories such as digital and crypto collectibles, case breaks, and virtual currency miners to attract new sellers and drive incremental growth to the marketplace.

• Product Innovation. Led development of fast listing and new price guidance tools to equip new customers and the collector community with actionable information to increase conversion for a $500M+ business.

• Actionable Processes. Implemented reporting weekly cadence for Site Merch team to optimize and iterate on top category pages for click through rate, bounce rate, exit rate, conversion, SEO rankings, and core business strategy.

• Cross Functional Alignment. Led coordination between global asynchronous teams to build consensus on high impact decisions around prioritization of product road map, category data structure, and go-to-market launches.

• Operational Standards. Developed ad-hoc, seasonal, high profile, and holiday executional playbooks that can be iterated on by the marketing and business teams with established best practices and previous learnings.

• Leader Coach. Empowered teammates to make critical decisions on site design and category strategies to encourage career growth while providing a safe zone for experimenting new ideas and challenging antiquated processes.

• World Class Site-Experience. Designed engaging visual campaigns for diverse audiences through social media, press releases, and advertising to drive successful high-profile auctions or campaigns up to $3M of revenue.

• Business Development. Identified merchandising gaps and sourced inventory from existing vendors or new external partners to revitalize categories with exclusive and unique products and bring new buyers unto the platform.

• Market Research. Researched diverse product categories to uncover product trends and implement growth strategies with cross-functional teams (business development, account management, product development, creative) enabling the merchandising team to capitalize on hot and cultural moments before and when they happen.

• King Maker. Partnered with established sellers and industry leaders to continually build trust and awareness in a mature market through marketplace policy changes, counterfeit prevention, and market communications increasing YoY gross

market value growth up to 55% for the sports cards category.

• Strategic Partnership. Collaborated with key brand partners (CBS, Fanatics, Arsham, Blizzard, Magenta, Marvel, DC Comics) to launch unique exclusive products to attract new customers and reactivating old buyers.