San Francisco Bay Area
At Wells Fargo, I work with the Strategic, Digital, and Innovation (SDI) group working on Corporate Banking and Corporate Investment Banking Experiences.
2021 — 2023
San Francisco Bay Area
At Railsr, I worked on Financial Operational Experiences (FOX) products with a global team, connecting the dots between our API and customer experience. We created a platform that can launch embedded banking experiences in a fraction of the traditional time and cost. While giving unparalleled access to banking features.
Notable products:
Credit Card as a Service (CcaaS) - We launched, scaled and optimized a CcaaS product in the US, to create a first of its kind B2B credit service. We built launch plans, design systems, UI Kits, SDKs, analytic dashboards and API integration cook books. All from the ground up.
Debit Card as a Service (DcaaS) - We implemented an analogous system for our key markets in the UK and Europe. For the Debit Card launch plan we built UI Kits, analytic dashboards and API integration cook books.
Railsr Dashboard - We designed and launched a 2.0 version of our customer facing web features. We redesigned the basic feature sets including user and key management to incorporate our new brand and extend our feature sets beyond the MVP.
2018 — 2021
San Francisco Bay Area
At Wells Fargo, I worked with the Strategic, Digital, and Innovation (SDI) in the Innovation Design team as a product designer on varying projects. Specializing in design systems, I worked with an agile team in a sprint framework to implement designs from ideation to production.
Notable products:
Greenhouse by Wells Fargo - A challenger bank aimed at the underbanked and digitally native. We designed, prototyped, and shipped a mobile-first banking experience in both Android and iOS. By creating a suite of tools for bills and spend management, we were able to elevate the digital-only experience of Wells Fargo to the effect of not only capturing greater market share but also cannibalizing our legacy customers.
Financial Health - A digital fiduciary to give personalized advice at scale. From initial concept to user testing and prototyping. We designed an industry-first digital platform to allow users to access personalized financial planning advice within a secure application.
Auxi - An AI chatbot designed to do more. We created the experience both for the external customers and the internal content designers for this next generation chatbot. Allowing the AI functionality to extend and improve its capabilities with every step.
Notable skills:
Accessibility design, animation, design facilitation, design ideation, design systems, human-centered design, iOS and android design, prototyping, service design, and usability research.
2017 — 2018
At Apollo I was the design lead for a crypto exchange that focused on emerging crypto currencies (ICO’s). Our mission was to develop a platform that allowed users to trade and invest from their pocket.
San Francisco Bay Area
At catalyst s+f, I developed unique strategies for SMBs in the fintech and ad-tech space. I specialized in digital-first design and focused on customer acquisition through digital channels. I executed numerous strategies through e-mail campaigns, display advertising, CMS websites, social media, and experiential marketing.
In this role, I managed strong, trusting relationships between the client and agency, providing leadership and support during strategy, ideation, and execution.
Notable Clients:
Charles Schwab, ad:tech, 12Digit Media and Social Code
Education
University of San Francisco