• Delivered enterprise dashboards, web platforms, and workflow tools across fintech, logistics, and community platforms, improving usability, conversion, and decision-making efficiency

• Increased conversion rates by 40% for a logistics web platform by optimising navigation, restructuring IA, and interaction flows

• Delivered a high-traffic digital platform supporting 800+ users by designing responsive web experiences and standardising a multi-channel design language to ensure 100% brand consistency while enabling community connection and driving community engagement.

• Built analytics dashboards enabling faster business decisions through improved data visibility

• Built rapid prototypes and MVP concepts using Figma and AI-assisted tools to validate product ideas early, decreasing product inconsistencies by 75%

• Developed AI-assisted UX concepts exploring explainability, user control, and trust in intelligent systems

• Designed and delivered UX/UI solutions for Microsoft’s enterprise platforms, improving internal tool usability and increasing operational efficiency.

• Defined product scope and user requirements by conducting competitive analysis, stakeholder workshops, and workflow mapping, enabling alignment on feature priorities & reducing rework during development cycles

• Built a scalable component library aligned with Microsoft Fluent UI, improving design consistency and reuse across the platform by 20%, while ensuring accessibility and inclusive design.

• Improved delivery speed by leading stakeholder demos and prototype walkthroughs with product and engineering teams, reducing iteration cycles and contributing to a 25% faster project turnaround while ensuring solutions met user needs, technical constraints and enterprise standards.

• Owned 0→1 UX/UI for Mercedes-Benz R&D’s One MB App, enhancing collaboration and visibility for 700+ employees by designing an accessible, mobile-first enterprise platform compliant with WCAG 2.1 standards.

• Led redesign of the MBRDI website and digital ecosystem, including mobile apps, dashboards, and micro sites, increasing 30% user engagement and consistent brand identity across platforms.

• Partnered with product, engineering, and leadership to deliver high-fidelity prototypes, design specs, and implementation reviews, accelerating decision-making and reducing design-to-development gaps in an agile, cross-functional environment.

• Delivered scalable enterprise experiences by defining UX strategy, validating workflows, establishing reusable UI patterns and responsive components, resulting in 15% projected revenue increase

• As a team lead wore multiple hats and was responsible for guiding and mentoring the team along with managing the project quality and deadlines.

• Worked on the rebranding and website design of Sirenna. Crafted editorial designs and graphics to support the brand.

• Developed eLearning for the storyboards. Was actively involved in developing social media and digital marketing strategy.