Kickstarted & led the user & monetization growth charter for Google consumer & b2b products in India by identifying growth opportunities with UPI online merchant payments. Grew paid users & revenue from 0 to XXM users & $XXXM in global revenue
•Led 100+ person XFN team to grow paid user acquisition, activation, retention & monetization growth across Google Play Store, Youtube & Ads
•Crafted & executed a 3-yr vision, strategy & roadmap & led 15+ launches by partnering with external partners (PSPs, banks, regulators, PSPs) and global Google product & XFN teams (biz, legal, privacy, finance, strategy&ops, GTM etc)
•Grew India to #1 New Paying User market globally for Play Store & Youtube by launching new UPI payment experiences across user activation, checkout and third-party app payments for one-time and recurring commerce products
•Collaborated very closely with UXD & UXR teams to undertake pan-India UX research studies to design UX innovations and improvements such as the app intent buy-flow, leading to 50% improvement in purchase conversion and 95% reduction in transaction fraud