Drove a mobile app scanning feature that unlocked a new revenue stream by attracting mobile-first customers.

Built and scaled a design system covering typography, color, components, and motion tokens, improving product and visual design consistency across web and mobile.

Collaborated with engineering and PM across 3 timezones to ship complex data-heavy interfaces such as tables, bulk actions, and third-party integrations.

Assisted the design team with the revamp of the marketing website, including branding, illustrations, and web design.

Built a scalable color and theming system that worked consistently across platforms, improving brand and accessibility.

Led the redesign of the refund transaction flow on mobile, reducing ambiguity around transaction status and user trust.

Created the investor pitch deck used in fundraising discussions, translating product strategy into a clear narrative.

Conducted 25+ user interviews and market studies to drive product discovery, feature prioritization, and positioning.

Designed and operationalized a design system that enabled product launch in under 3 months.

Designed and shipped the web application, including interaction design and prototyping with facial detection and early AI/ML

Designed and launched 6+ marketing websites that consistently drove user acquisition and organic leads.

Scaled the platform to 100+ teams, 10,000+ events hosted, with a 4.8/5 average rating.

Delivered a professional web trading interface supporting 1M+ monthly active users.

Designed high-complexity trading interfaces through iterative prototyping and usability testing, supporting multiple mode (intraday,positional, holding) while maintaining clarity and speed.

Conducted user research and competitor analysis to identify workflow gaps and inform product direction.

Collaborated and communicated closely with stakeholders and cross-functional teams on planning, reviews, and delivery.