Led design-led innovation and future strategy initiatives for Ford’s heritage brands, working at the intersection of foresight, product strategy, and systems transformation.
Partnered directly with the Chief Strategist to shape the 2030 future vision for iconic global vehicle brands, translating long-term foresight into actionable strategic direction.
Led interdisciplinary teams across design, engineering, planning, and marketing to align human-centered insights with technical feasibility and business constraints.
Helped establish design principles and strategic guardrails that informed long-term portfolio decisions across products and services.
Applied Design Thinking and systems design to explore now, near, and far innovation opportunities across products, services, and mobility experiences.
Designed and facilitated executive and senior-leadership workshops to align stakeholders around future scenarios, strategic trade-offs, and innovation priorities.
Synthesized complex research inputs, customer insights, cultural trends, technology signals, and market forces into clear narratives, design principles, and opportunity areas.
Acted as a connective bridge between long-term foresight and the realities of large-scale product and organizational systems.