>>Objective: Enhance user engagement and motivation through new messaging features in a health tracking app.
>>Conducted user research to identify drop-off points and barriers to user interaction.
>>Designed and implemented a messaging feature and feed to facilitate communication of fitness goals and achievements among users.
>>Developed user personas and empathy maps to address the needs of tech-savvy, budget-conscious users.
>>Conducted competitive analysis and multiple rounds of usability testing, refining the prototype based on feedback.
>>Conducted 15 guided usability tests. Final round of 5 testers completed tasks with a 100% success rate, and described the product as “easy-to-use.”
>>Created a style guide to maintain visual consistency across the app.
>>Increased user retention by improving interaction flows and feature clarity, aligning with the company's brand personality.