• Lead design initiatives focused on personalization and experimentation, creating tailored, data-driven experiences that enhance relevance and improve customer satisfaction across Williams-Sonoma’s family of brands.

• Partner cross-functionally with product managers, data analysts, and engineers to identify and address friction points across the e-commerce funnel, designing and testing solutions that drive key business KPIs such as conversion rate, revenue per visit, and customer engagement.

• Translate insights from A/B testing, behavioral analytics, and qualitative research into scalable UX/UI improvements that balance innovation with brand consistency.

• Collaborate across nine distinct brand systems, including Pottery Barn, West Elm, and Williams-Sonoma; to ensure design alignment with each brand’s visual language and customer voice while maintaining cohesive, enterprise-level UX standards.

Served as a design lead responsible for creating the modular search system for walmart.com.

• Contributed to the conception and creation of several features in the areas of predictive text,

item suggestion, and customer personalization.

• Spearheaded new search features such as stacked recall (category disambiguation) and

personalized basket building, that resulted in increased conversion rates and were adopted

throughout the e-commerce organization.

Design lead on merchandizing team responsible for building internal pricing tools for Walmart

merchants.

• Collaborated with design leadership and product to formalize and communicate omni-strategy

for pricing sector.

• Created and launched multiple streamlined pricing tools and dashboards for pricing

merchants and strategists

• Collaborated closely with creative and engineering teams, as well as content and business

stakeholders, to concept, create and implement internal and customer facing interactive

experiences for multiple Blavity properties; including AfroTech and TravelNoire.

• Conducted user research, wireframing / prototyping, user flows, user testing, visual design

and interaction design

• Interactive designer in Apple’s marketing communications department.

• Responsible for the redesign of the apple.com buyflow and led design of various campaigns

promoting Apple products and services.

• Concepting, ideation, visual design, and prototyping across web and the Apple Store App, as

well as implementation of new and existing Apple standards.