# Hasani Tyus

> Senior Product Designer | Visual & Interactive Design | Art Direction | E-commerce | Advertising | AI

Location: San Francisco, California, United States
Profile: https://flows.cv/hasani

Experienced Product Designer with a demonstrated history of crafting delightful and dynamic products that meet and exceed user and business needs. A passion for visual and mission - driven design, with skills in product strategy, interaction design, user experience, user research, prototyping, branding and art direction.  Forward thinking and data-driven designer who leverages excellent communication, interpersonal and problem solving skills to consistently deliver scalable solutions that contribute to the success of an organization.

## Work Experience
### Senior Product Designer @ Williams-Sonoma, Inc.
Jan 2025 – Present | San Francisco Bay Area
• Lead design initiatives focused on personalization and experimentation, creating tailored, data-driven experiences that enhance relevance and improve customer satisfaction across Williams-Sonoma’s family of brands.

• Partner cross-functionally with product managers, data analysts, and engineers to identify and address friction points across the e-commerce funnel, designing and testing solutions that drive key business KPIs such as conversion rate, revenue per visit, and customer engagement.

• Translate insights from A/B testing, behavioral analytics, and qualitative research into scalable UX/UI improvements that balance innovation with brand consistency.

• Collaborate across nine distinct brand systems, including Pottery Barn, West Elm, and Williams-Sonoma; to ensure design alignment with each brand’s visual language and customer voice while maintaining cohesive, enterprise-level UX standards.

### Senior Product Designer @ Walmart eCommerce
Jan 2019 – Jan 2025 | San Bruno, California, United States
Served as a design lead responsible for creating the modular search system for walmart.com.
• Contributed to the conception and creation of several features in the areas of predictive text,
   item suggestion, and customer personalization.
• Spearheaded new search features such as stacked recall (category disambiguation) and
   personalized basket building, that resulted in increased conversion rates and were adopted
   throughout the e-commerce organization.

Design lead on merchandizing team responsible for building internal pricing tools for Walmart
merchants.
• Collaborated with design leadership and product to formalize and communicate omni-strategy
   for pricing sector.
• Created and launched multiple streamlined pricing tools and dashboards for pricing
   merchants and strategists

### Design Mentor @ Springboard
Jan 2020 – Jan 2023 | San Francisco Bay Area

### Senior UX / UI Designer @ Blavity Inc.
Jan 2018 – Jan 2019 | Los Angeles, California
• Collaborated closely with creative and engineering teams, as well as content and business
stakeholders, to concept, create and implement internal and customer facing interactive
experiences for multiple Blavity properties; including AfroTech and TravelNoire.
• Conducted user research, wireframing / prototyping, user flows, user testing, visual design
and interaction design

### Interaction Designer @ Critical Mass
Jan 2016 – Jan 2018 | Cupertino, CA
• Interactive designer in Apple’s marketing communications department.
• Responsible for the redesign of the apple.com buyflow and led design of various campaigns
promoting Apple products and services.
• Concepting, ideation, visual design, and prototyping across web and the Apple Store App, as
well as implementation of new and existing Apple standards.

### Visual & UX Designer @ John McNeil Studio
Jan 2013 – Jan 2016 | Berkeley, CA
Designed web experiences for a wide array of clients including OpenTable, Wooqer, CA, Juniper,
and Sitecore; responsibilities included site-mapping, wireframing, visual design and prototyping.
• Conceptualized and created digital assets, including banner ads, web heroes and landing
pages, for various advertising campaigns for clients such as CA and Juniper.
• Developed illustrations and storyboards for clients such as Margo, Kaiser Permanente and
Khan Academy.
• Designed logos, brand guidelines, icons, infographics, and presentation decks among other
branding and marketing materials for a variety of clients.

### Graphic Designer (Contract) @ BAR Architects
Jan 2012 – Jan 2013
Worked as part of marketing team creating print and web-based internal
and promotional communications, including signs, brochures, stationary,
email blasts, powerpoint and magazine ads. Oversaw production, color-correction and pre-flight.

### UI/UX Designer @ Derbywire
Jan 2012 – Jan 2013
Worked with a team to create user experience and visual design for creative commerce web start up; responsibilties included site-mapping, wireframing, prototyping and creating user interface


## Education
### User Experience Design
General Assembly

### Graduate Degree in Design
Miami Ad School Atlanta @ Portfolio Center

### Bachelor of Fine Arts (BFA) in Fine/Studio Arts, General
University of Michigan


## Contact & Social
- LinkedIn: https://linkedin.com/in/hasani-tyus
- Portfolio: http://hasanityus.com

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Source: https://flows.cv/hasani
JSON Resume: https://flows.cv/hasani/resume.json
Last updated: 2026-04-13